What’s in an Online Name?


From the time we are born we begin to develop our reputation.  We develop our reputation through friends and family members who will speak in our defense or as our accusers about our actions in our lives.  For a business our reputation comes from the word of our customers.  It is of vital importance that a company keeps their customers satisfied in order to avoid the beginnings of a poor report.

Before Internet

Years ago a complaining customer could only gain the ear of a few people but now with the Internet sites like Facebook, Twitter and YouTube a bad report could damage a reputation before you even realize it.  If that happens you might want to consider getting a damage control sites to assist you in recovering or reestablishing your good name.

Of course, all companies are not as susceptible to a bad reputation as others.  When a company is the only company offering a particular product or service that the public needs there is little threat that an unhappy customer could damage your bottom line.  However, most companies are not that exclusive.  They rely on customer satisfaction to keep their customers coming back.

Should you hire a reputation expert?

Building a good reputation requires an investment in time and energy.  It takes much more than giving the customer what they want.  It requires giving the customer a unique and memorable experience that will leave them feeling comfortable and glad to do business with you.

It also means that you need to keep your hand on the pulse of what people are saying about you.  Monitoring public opinions online can be a difficult but necessary challenge.  Sometimes people when upset will post information that is either inaccurate or outright false about your business.  What can you do if that happens?

You could try to manage the damage yourself but it will take time and strategizing to make sure that it is done right.  Do you actually know what to do when a false report is made about you?  Or will you be striking at the wind in self-defense?

If you are not sure what to do in any given situation it might be time to get a professional reputation consultant to help you through the course.  Mistakes in this area could actually do more damage in the long run.
Everyone has a soap box

Public Internet sites like Facebook and Youtube are flooded every day with complaints and charges made by unsatisfied customers.  With the Internet being the go to place for information about a business it could raise questions among many of your potential customers.   The average person does not wish to spend the time checking for validity of the argument and that leaves you to survive the onslaught of the Internet attacks on your own.

Whether you are looking to protect your personal information from false statements or protecting your business’ bottom line from unhappy customers it makes sense to not react impulsively to the charges.  Reacting without thinking may cause you even more problems in the future.  Take your time and plan how to recover from the damage.  If you’re not sure what to do then getting the advice from an online Internet reputation expert may help you develop a winning strategy.

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