Tips For Website And Graphic Designers!

You need to know the tactics of marketing online, if you are a freelance website designer or a graphic designer. If you are working for yourself, or you have a small business of your own, then market yourself on the social networking sites by yourself. It would be really easy for you to market yourself… Continue reading Tips For Website And Graphic Designers!

Google Acquires Admeld

In their apparent goal to buy everything ever, the giants at Google have once again acquired another business. With a pricetag of $400 million, Google has announced it will acquire Admeld – a service which most people have probably never heard of. Having never used Admeld (and being one of those people who had never… Continue reading Google Acquires Admeld

Benefits of Digital Marketing

Digital marketing has changed the face of marketing as a whole. Before then, print, TV and radio were the only options available to companies. Then the internet arrived – and everything began to change. It was a slow change as more and more people began to understand the power of the internet, and now companies… Continue reading Benefits of Digital Marketing

It’s 2011 and You Still Aren’t Email Marketing!

You might be an online business owner who has heard of other people using email marketing strategies, but you either haven’t decided to get on board yet, or you have decided against using email marketing strategies. You might think that if you send people emails, that you will be seen as a pesky spammer. While… Continue reading It’s 2011 and You Still Aren’t Email Marketing!

Who Made Google The Ethics Police of the Internet?

The terms of service that Google has published on their site are very specific, but they are also subject to change and they change on a regular basis.  Linking techniques and practices that were once fine are now frowned upon by the search engine giant. 

A New Move: Twitter Follow Tab

Ever wanted to know how to follow your favorite website on Twitter? Well, it has been made easy by Twitter now with just one click on the Follow tab. The most popular micro-blogging website Twitter has recently introduced a “Follow” tab on the third party websites which makes it easier for the twitter users to… Continue reading A New Move: Twitter Follow Tab

The Future of Advertising – A Step Too Far?

The SMX advanced conference in London brought some interesting concepts to the table when it comes to the future of advertising, none more so than the aptly named “Demystifying Online Attribution” that touched upon where the future lies in terms of physical media advertising such as billboards and magazine ads.

5 Reasons You Should Be Advertising Your Website on Facebook

If you are going to invest in pay-per-click (PPC) advertising for your website, Facebook offers many opportunities that other forms of PPC advertising do not. Before you invest in a program like Google AdWords, you should consider the distinct advantages advertising on Facebook can offer your website.

Increase the Effectiveness of Your Ads on Facebook

Point number one is to remember that your user base is individuals, and so you should create your ads accordingly, not using some kind of ‘blanket’ technique.  With the advent of new applications this is made all the easier, and lets the viewing process feel seamless instead of having to bounce screens to view content. … Continue reading Increase the Effectiveness of Your Ads on Facebook

14 Facts of B2B Online Marketing

Online marketing does not stop with building a website. B2B companies that specialize in providing services to other companies are increasingly relying on display advertising, SEO, SEM and email marketing. In general, what is true for an online campaign in a B2C company is not always true for B2B marketing. These are 14 facts of… Continue reading 14 Facts of B2B Online Marketing