According to some people, Twitter teaches you nothing of substance. And it must be said that it has been plagued quite a bit by random blabbering about the private lives of celebrities or and meaningless chatter. And yet, since its naive early days, Twitter has come a long way and is today rightly regarded as the leading news channel on the planet. The financial world in particular has discovered it to distribute leading news stories and investment opportunities to interested followers all but in real time. And the best thing about it is that the information is public and therefore visible to all. Which means that you, too, can benefit from it when looking for something as essential as a new bank account. This is how it works:

Inform yourself about banks

First, you will have to inform yourself about banks which could potentially be of interest to you and start following them. This will put you in touch with the latest developments about their products and services as well as providing you with a glimpse of their approach towards customers in general. Are you finding that a particular bank is truly interested in the concern of its customers or is it merely sending out one-way information and using Twitter as a marketing channel to sell more current- or basic bank accounts online? Is it merely tweeting about itself or providing you with valuable and non-generic information from time to time as well? The answers to these questions can provide you with a first idea about whether or not you would like a bank to handle your bank account.

Inform yourself about banking

After you’ve acquainted yourself with some of the banks out there, you should now use Twitter to inform yourself about the banking sector in general. You can do this by following financial experts and people with similar concerns – i.e. other people looking for a bank account. This will help you identify the core issues and provide you with the know-how required to distinguish between a good and a bad bank when it comes to questions like customer care or the quality of their products. It will also It will also help you determine what kind of bank account is right for you. After all, the banking market has considerably diversified over the past few years and customers can today choose between a regular current account, a basic bank account or a guaranteed bank account. Following the conversations by experts on Twitter will clarify the differences and respective advantages and disadvantages of these options.

Engage

Finally, once you have spent some time following the activities and tweets of the banks on your Twitter timeline, you can start comparing and selecting them. After all, if you’re finding that a bank is not meeting your personal quality standards, why bother following them anymore? Ideally, you should narrow down your selection to about five or six banks – these are potential candidates and should be inspected more closely. You can then make full use of the social media facilities of Twitter by engaging with them more closely. Re-tweet valuable tweets by your favourite banks, ask the banks questions about them or about banking issues which interest you. You can also simply express your appreciation of how a bank is doing from your perspective by applauding their efforts or inviting others to follow them. The way a bank responds to your communication will reveal a lot about their qualities in general.

After having gone through these three steps, the only thing left for you to do is to then select the bank that’s best for you. By now, this should no longer be a particularly difficult choice, since you’re well acquainted with the subject matter as such as well as with the qualities of various banks. As you’ll see, not only is Twitter offering more than enough substance – it is even allowing you to turn into a veritable banking expert.

This article was written by William Masters in association with eccount money, offering bad credit bank accounts with overdraft.