Online marketing may seem like a distant need for local businesses. Local storefronts seek the attention of people in immediate surroundings rather than leveraging the Web for remote customers. Why do local companies seek interest in online traction? Consider the following reasons.
Change in Shopping Habits
The Web has changed shopping habits. In the very beginning of the Web, ecommerce was slow. People were not used to leveraging the Internet to make purchases. Some people were hesitant to give credit information online. In modern times, shopping habits and philosophies have altered. More consumers shop online than ever before. What does that shift mean for local businesses? It means even ‘local’ establishments need online exposure. Assuming local commerce will ensue as always is a mistake. Moreover, competitors who do leverage online opportunities could be stealing potential commerce right from under your nose.
Have you ever noticed people outside local establishments with a sign, prompting people from the road and passing by to stop in? It gets attention. It’s likely to recruit some walk-in traffic. However, what if you could do this from the comfort of your own computer? What if you could better target your market rather than trying to gain the attention of any and everyone? Social media allows for such conveniences. Let’s assume a local owner in Philadelphia wants to attract new consumers. A quick search for ‘Philadelphia’ within a social media platform can introduce the owner to plenty of new (potential) customers.
Would you feel comfortable giving a local owner a bad review to their face? Perhaps some would feel awkward. Some would rather do it anonymously or distantly (much like adopting road rage from the safety of one’s car). What do your business’ consumers really think about your product/service? It’s likely you’ll get a better idea peering into online reputation. The only way to investigate online reputation is to commence with online marketing endeavors. Are you ready?
SEO Company Services
SEO company services can help with all of the above tactics and more. SEO is rooted in traditional marketing. Local businesses benefit from leveraging both on and offline tactics. Actually, most business owners are probably more familiar with traditional, offline tactics, making online efforts a need. Don’t underestimate the power of online marketing regarding local businesses. In the very least, search engine practitioners can offer insight and counseling before a business decides to proceed with a campaign.
- Alll images credited to Flickr Creative Commons
Michele Filipkowski is a part of an elite team of writers who have contributed to hundreds of blogs and news sites. Follow her @micheleashley89