Navigating social media today is as much an exercise in avoiding myths and misconceptions as it is a foray into an exciting avenue for outreach. To tap into the potential of social media, it helps to dispel some notions that are not completely accurate. A knowledgeable consultant can provide specialized detail, but a few tips in the meantime can provide a strong place to start.
While social media can appear to create a lot noise, which does not mean the noise represents large numbers of individuals. The degree to which potential customers engage in social media varies from industry to industry, depending on the nature of the field and its companies. For many businesses, however, the social media presence still only represents a portion of the customer base.
That will change over time, though, and so the effort is not wasted, but rather must be viewed in terms of how the effort will evolve as more customers adopt social media technology. It is entirely possible, in fact, that a company’s initial efforts at online outreach could bring more individuals to social media.
The Role of the Voices
When contemplating social media, the term social is much more applicable than many businesses anticipate. The potential to be heard by large numbers of prospective customers is one of the first things to come to mind when creating a company’s social media presence.
That potential is very real of course, but it is vital to understand that social media to the customers also entails their voices being heard. A successful strategy is one that interacts with the public, holds customer interest and draws individuals toward the product.
The Strengths of the Social Media Voice
It is natural to want the social media voice of a business to be skilled in social engagement and to have the necessary charm to succeed in the role. It is crucial, however, that those in this position also understand the importance of marketing strategies as part of the overall effort.
A company’s social media voice needs to see how the social interactions translate into profitability for the business. Communication skills and personality go a long way, but the right social media presence can convert those skills to positive cash flow.
Where to Begin
Blogging is an established strategy because it works, and so it should not be dismissed as a place from which to begin social media efforts. In the age of exciting technologies gaining awareness, it is tempting to undervalue blogging, but it is an effective way to build a presence and begin social engagement. Finally, remember that the start of social media does not signal the end of traditional interaction, but joins it instead.