Communication is a highly beneficial skill in business as in life and is one of the most important skills you can work to improve. Communication gives us the ability to get along with others and work as a partnership, but it also allows us to persuade and to explain which is a fantastic skill for marketing and selling. Whether it’s asking politely for a cup of tea, negotiating salary with a boss, or writing a landing page to sell a product you need to be able to select the correct words and put them together in a way that will get your point of view across the best.
When you take your business into an online arena however this becomes even more important and you’ll find you rely on it even more. This is particularly true of written communication of course and you’ll come to find that a large percentage of what you do is centred around your ability to write and communicate. Essentially the internet is nothing more than the most elaborate and powerful communications tool in the world, and so learning its language is central to thriving within that infrastructure.
Here we will look at some of the ways that communication plays a key role for online business…
The number one thing that a website does is to give you access to content. In other words, you visit a website in order to read whether that means reading the news or whether it means reading instructions and opinion pieces. If you want to be a successful blogger then, you need to be able to fill your site with regular, engaging and interest content and that means you need to be able to communicate well.
This is also how Google will find your website, so it’s by filling it with great content that you’ll be able to boost your ranking and be seen by more people. Of course content is also necessary for creating apps, software and e-books.
If you sell a product or service through your site, or if you are promoting an affiliate product, then sales needs to be one of your skills. This in turn means you need to be able to write persuasively and convince people to buy things they might normally ignore. This again is a matter of being able to communicate convincingly and concisely why your product should interest them and why it’s such a great deal. Nurture this ability and you can drastically increase the conversion rate of your site.
When you run an online business whether you’re a freelance designer or whether you sell software, e-mail is going to be your main means of communicating with your clients and customers and that’s how people will get in touch with you if they have a question or a complaint. You need to be able to write e-mails in a way then that will sound professional while at the same time
Mike Caren is a renowned blogger and has contributed some great articles on corporate laws. He suggests everyone to refer pay negotiation for a better understanding.