How To Use Social Signals To Make Sharable Content

Social media is an excellent way of disseminating content – a well written article can reach hundreds of people within seconds of being published, but a significant number of companies fail to monitor what gets shared and how, meaning they miss out on some of the most important metrics around. There are a number of… Continue reading How To Use Social Signals To Make Sharable Content

How To Gracefully Deal With Negative Social Media Feedback

As any business owner knows, negative feedback is a part of its existence. What sets one organization apart from another is how it responds to that feedback. Today, social media allows consumers to provide feedback immediately and in a very public way. Therefore, it is important for an organization to have a plan and specific… Continue reading How To Gracefully Deal With Negative Social Media Feedback

Why Healthcare Providers Should Be Using Social Media

Using social media for any type of business or website is a way to appeal to a larger audience instantly without having to invest additional funds into marketing campaigns and advertisements. Hospitals and health care providers today are beginning to choose to implement the use of social networking and various forms of social media into… Continue reading Why Healthcare Providers Should Be Using Social Media

Tricks To Using Social Media To Boost Sales

There is much debate today among local marketing experts about how effective social media is in directly increasing an organization’s sales. Although it can be somewhat difficult to measure as a sole sales channel, social media can be an invaluable tool in boosting sales in ways that truly allow your organization to engage and create… Continue reading Tricks To Using Social Media To Boost Sales

Internet Marketing Trends For 2013

The year 2013 comes with great expectations as far as Internet marketing is concerned. Analysts predict, mobile, conversion rate optimisation, personalised search and rich snippets becoming increasingly important factors, but domain authority or brand still out in front in terms of importance. Here are some of the greatest Internet marketing trends that are expected to dominate… Continue reading Internet Marketing Trends For 2013

The Benefits Of Social Media For The Mortgage Industry

Social media is an integral part of our daily lives, both at home and in the workplace. Virtually every field has been positively affected by the usability and visibility that a substantial social media presence provides, and it has made it easier than ever for businesses of all sizes to succeed. The mortgage industry is… Continue reading The Benefits Of Social Media For The Mortgage Industry

Does My Business Need A Social Media Strategy

Facebook, Twitter, Linkedin, YouTube, the list of social media sites seems to grow inexorably. Many are created, but few withstand the ravages of time. The social media explosion which has characterised the past decade, can cause confusion for business professionals looking for new ways to market themselves online. Some may question whether or not they… Continue reading Does My Business Need A Social Media Strategy

How to Promote Your Online Store Using Social Media

You simply can’t get ahead in the world of business if a wider audience isn’t aware of you, the products you sell and services you offer. A lot of shoppers nowadays will find most of their information through the noble tradition of internet searches and quick browsing. In recent years, more and more soccer moms,… Continue reading How to Promote Your Online Store Using Social Media

Social Signals And Rankings

We’ve been hearing for quite some time that social is the future of search. The impact of likes and shares is evident when logged in to your Facebook account and searching in Yahoo; your search results display websites liked by your Facebook friends, when applicable. But, the jury is still out on how Google considers… Continue reading Social Signals And Rankings

Social Media: A Tool For The Student And School In The College Admissions Process

With each new day, more and more information is readily accessible on the Internet. The constantly expanding world of social networks is a great source of information for college students. But while they can easily access information about potential colleges on Facebook, Twitter and YouTube, those same colleges can use these social media sites to… Continue reading Social Media: A Tool For The Student And School In The College Admissions Process