Email Marketing- as Old as the Hills?

When it comes to the internet people just love the word ‘new’. That’s the first mistake you can make when using the internet as a tool to run a business. The platform that the internet provides is new, I guess, but there is nothing new about techniques used for selling on the internet. Blogging has… Continue reading Email Marketing- as Old as the Hills?

Benefits of Digital Marketing

Digital marketing has changed the face of marketing as a whole. Before then, print, TV and radio were the only options available to companies. Then the internet arrived – and everything began to change. It was a slow change as more and more people began to understand the power of the internet, and now companies… Continue reading Benefits of Digital Marketing

It’s 2011 and You Still Aren’t Email Marketing!

You might be an online business owner who has heard of other people using email marketing strategies, but you either haven’t decided to get on board yet, or you have decided against using email marketing strategies. You might think that if you send people emails, that you will be seen as a pesky spammer. While… Continue reading It’s 2011 and You Still Aren’t Email Marketing!

What to Do if You Don’t have Time to Tweet

Twitter, the micro-blogging behemoth shows no signs of slowing down, top stories in tech still revolve around the social-savvy users networking platform of choice as it becomes are more important tool both for communications, entertainment and business. Indeed the business realm is one where there is much debate surrounding the benefits of Twitter can it… Continue reading What to Do if You Don’t have Time to Tweet

Business Insight: Focus on Your Core Business

The Secret Sauce Every single day, somebody tries to pitch a new “business insight”. You can’t really blame those people for hawking the latest “secret sauce”, after all multinationals have been built on the concept of a “secret sauce” such as Coca-Cola and KFC. After all, who wouldn’t want a peek at the Colonel’s secret… Continue reading Business Insight: Focus on Your Core Business

Five Great Tips For Starting Your Social Media Campaign

People have been talking about the relevance of social media as a genuine method of marketing and promotion for some time now but until recently the jury was out on whether Google considered social media activity within its algorithms. However “search engine guru” Danny Sullivan’s recent Q&A session with Google and Bing has let the… Continue reading Five Great Tips For Starting Your Social Media Campaign

Social Media Apps & Web Designing – Add Fun To Your Website

A website needs traffic and you might have been using various ways to enhance the traffic volume. Gone are the days when only search engine optimization was the success ladder to gain attention of targeted customers. Now social media activities have become integral part of any internet marketing plan. Social media apps add not just… Continue reading Social Media Apps & Web Designing – Add Fun To Your Website

Is Your Industry Using Social Media?

It seems as if everyone and their business is on the social media bandwagon. There are many good reasons for using social media in order to communicate with customers and meet potential customers. Indeed, social media can be an effective marketing tool if used correctly. However, using social media in certain industries or in certain… Continue reading Is Your Industry Using Social Media?

19 Of the Best Analytical Tools Around

It is essential to understand that measuring and evaluating visitors of a site helps in knowing what really works, and what does not. Using these 22 analytic elements and tools, you will be able to scrutinize the traffic on your site. In a nutshell, you will know about popular products and posts, and the focus… Continue reading 19 Of the Best Analytical Tools Around

Social Media Websites and Link Baits

The main dilemma with local internet marketing is getting more people to visit a certain website in a constant basis. If you ask this to someone who specializes in local internet marketing, chances are that they will give you two important terms – SEO and SEM.