Microsoft's Recent Firings Of Marketing Division; What It Means For The Company And The Industry

Microsoft has stirred up the blogosphere once again with the latest round of job cuts in its advertising and marketing roster. The number of employees let go is yet to be disclosed by the company as of this writing, but the layoffs are notable simply because they follow so soon after the last round of cuts which… Continue reading Microsoft's Recent Firings Of Marketing Division; What It Means For The Company And The Industry

Internet Marketing: Can Your Business Afford To Miss Out?

The 21st century has seen some remarkable changes, to the face of the world as well as the way we live. Since the turn of the millennia, the internet’s prominence in our lives has grown exponentially and it’s becoming more and more difficult to imagine a life without the World Wide Web. The internet has… Continue reading Internet Marketing: Can Your Business Afford To Miss Out?

Looking Back At The Beetle's Might :5 Things To Learn From VW's Ad Campaign In The '60s

In the thick of hard sell advertisements rampant during the ‘60s, the Beetle ad campaign served as a breath of fresh air. The ads brought something new to the table by tickling people’s minds and emotions using soft sell advertising. And, with a touch of marketing magic, Doyle Dane Bernbach (DDB), the advertising agency hired… Continue reading Looking Back At The Beetle's Might :5 Things To Learn From VW's Ad Campaign In The '60s

Swimming Upstream – How To Continue Building Traffic Through Internet Transitions

In the early days of the internet, building traffic for your website was not so easy. However, with the birth of Google how we searched for things was revolutionized. It made everything easier and more convenient. And then as Google grew, so did its service. Google maps not only show locations, but they also give… Continue reading Swimming Upstream – How To Continue Building Traffic Through Internet Transitions

How To Accomplish Your Affiliate Marketing Goals

A combination of a firm belief in yourself, combined with a few affiliate marketing techniques, can establish a flourishing affiliate business for you. Affiliate marketing involves getting paid for referring visitors to the website of the product you’re promoting. However, it’s not as easy as it sounds. The following techniques can be learnt from a… Continue reading How To Accomplish Your Affiliate Marketing Goals

Sitting On The Fence? Here's 3 Reasons Why You Should Start A Blog

There are a lot of blogs out there on the World Wide Web. Some of them are good, some bad and some are just weird and disturbing. So with all of the content already out there, why should you start one? Here are three reasons to start your own blog; whether you start for one… Continue reading Sitting On The Fence? Here's 3 Reasons Why You Should Start A Blog

Top 5 Ways You Can Make Your Website Appealing To Visitors

On average, most people spend less than a minute on a web page. During this time, they decide whether the information on the site is worth their time or not. Either by merely glancing at and perhaps skimming the page, readers can decide to move on, or they can remain on the page much longer.… Continue reading Top 5 Ways You Can Make Your Website Appealing To Visitors

3 Amazing Benefits To Internet Marketing

When you’re trying to increase awareness of your brand you need to target consumers where they spend all of their time, and the only place where you can guarantee everybody will be each day is on the internet. Online marketing is the easiest way to target today’s tech savvy consumer and the system is set… Continue reading 3 Amazing Benefits To Internet Marketing

The Making of a Super Bowl Commercial

Super Bowl Sunday is not only a huge day in the world of football, but the same can be said of its impact on the advertising world. With so much hype around both the game and the commercials, showcasing the best of one’s talents takes preparation. This requires a lot of work and effort leading… Continue reading The Making of a Super Bowl Commercial

You Started A Business, Now You Need Customers

Starting your own business can be a very exciting time, and while it is great that your friends and family are supportive and vow to become avid customers who may not be enough. The truth is, you need customers, and lots of them. The question then becomes, what do you need to do to get… Continue reading You Started A Business, Now You Need Customers