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How To Make Your Video Go Viral

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Now that you’ve researched on how to produce a video, the next step would be to get people to watch it. Studies have shown that videos are more likely to be on the first page without much SEO effort as compared to blog entries or articles. This is because they are able to engage the viewer more than a blog entry or web content article will, and this is why it’s important for you and your business not just to learn how to produce a remarkable video, but to get it viewed by millions of people all over the Internet.

Viral videos are so popular that all sorts of businesses are tapping into it for widespread exposure. From simple social media to big advertising campaigns, a successful viral video can either make or break your chances of getting noticed. Here are a few steps on how to make your videos go viral.

Maximize the Use of Social Media Tools

These days, if you want to keep up or share news updates, Facebook and Twitter are the best avenues that help you spread news in real time. This is why it’s a good move for you to make use of social media platforms to further your business – and spread the word about your video! In order to increase the chances of making it go viral, you should also cultivate a large network of people. Doing this takes time and effort, but rest assured that it will pay off in the end!

Make It Interesting To Your Audience

No one is going to spread a typical corporate video. The key is to produce a creative video that has exciting content that will stir up strong emotions in your viewers to the point that they want to share it with everyone they know. In order for people to want to share your videos, you have to be passionate about doing them. The key is to channel your passion for what you do and pour all your energy into understanding and caring for your customers. Growing and nurturing your fan base/professional network will help you further your goal of reaching a wider target audience.

Include a Call to Action

When you’ve uploaded your videos and shared them, it helps greatly to have a call to action in order to let people know what to do next. A simple message such as “Like what you see? Please share!” will encourage viewers to pass it along and share it with other people as well. This helps if you insert a link that tells your viewers exactly where to go. A call to action is important because it is a way of measuring the success of your viral video, it brings focus to your website, and it puts the spotlight on your viewers.

Make Sure To Upload It in Time and Spread the Word

These days, people on the Internet are all about finding the news in the quickest way possible. When you upload it, make sure to post it on all your social networks and encourage your contacts to share your video. You can also tap into possible connections and have them watch out for and spread the word about your video when it’s online. Another way of spreading the word is through email blasts, where you ask the recipients to share your video online. A good way to spread your viral video is through a coordinated attack – which is when you post your videos on multiple platforms as possible, and get as many people as you can to link your video and share it on the same day. You can do this by creating link bait, which is something that causes people to view and share your video.

These are just some steps to take in order to make your video go viral. Ultimately, creating a network will help you and the rest will follow.

Paul Tibayan has been involved in creating viral marketing campaigns and business promotions for small and medium enterprises.

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