During the advent of SEO, businesses and SEO professionals were quick to utilize different types of strategies, even the unnatural and paid ones in their attempt to drive as much internet users as possible to their website. However, recent studies have shown that internet users are not that eager in checking out the paid ads in the search results.
These days, popular search engines such as Google, Yahoo! And Bing made the ads in the search pages look similar to the natural search results, perhaps, in an attempt to somewhat deceive search engine users into thinking that those paid ads are part of the natural search results. However, a lot of internet users are very much familiar with the formatting of the websites that appear in the natural search results thereby, leaving the ads and proceeding with selecting among the websites that naturally appear in the search pages as a result of their relation to the keyword used.
For this reason, it is highly recommended for websites to aim at having a good position in natural search results rather than paying for ad spaces in the search pages. As more and more people are becoming adept in using the search engines and with the search engine’s algorithms in ranking websites improving through time, internet user’s preference over natural results is expected to continue through time.
For a company to have a good position in the natural search results here are the steps that they should take:
- Ascertain that the company’s website is included in Google’s list – For being the most popular and utilized search engine, it is important to know if the company’s website is listed in Google. Business owners can simply do this by visiting google.com/add URL and find the website’s URL there. If the website cannot be found, the business owner can easily add the URL.
While checking out if business’ URL is listed in Google, it will also be helpful to find out how to enhance the website in order to have a good presence in natural search. Going to google.com/webmaster/tools will give the website owner some helpful tips although it may require the help of a web developer in order to effect the changes as advised.
- Choose the right keywords – Having a good presence at natural search results is dependent upon the right keywords. Be sure to choose keywords that will pertain to the business and the products that are offered. It will also be ideal to choose a keyword that will be able to differentiate the company’s products from the competitor’s.
- Acquire SEO services – SEO firms are adept at giving the business’ website a good presence in search results. It may take some time depending on the business’ standing in the industry and how it is faring against competitors but with the right patience and cooperation with the SEO professional, achieving the top spots or even the highest spot in search results pages should not be far from impossible.
Focusing on natural search results is still the best strategy for being used more often by search engine users and more importantly, being without any cost. By following the tips listed above, a business should be on its way to having a website with higher traffic brought by their good presence in natural search results.
About the author:
Kristine M. is an expert writer focusing on the latest in SEO, high speed internet, satellite TV and other innovations in technology. Check out her next posts for more information related to this article or to find satellite deals with Dish Network.