So you have a website – but does it receive significant traffic for the generation of new business? Or are the only users who know about the site your current customers? Having an online presence is good, but even better is strengthening your presence so that you earn revenue for your business by simply being online. Below are some tips on how to go about this.
If you have a plain looking site, users make come to it only to immediately leave for another. An even worse scenario could be that nobody is able to find your site in the first place. While it’s great that you realise the importance of having a site for your brand, it is important to make your site as easy for the popular search engines to find as possible. In addition, it is essential that you have a great website design that will positively impact the image and brand of your company.
But having a great looking website is not the end of it. This is because a smart website that does not generate leads or sales is not a website worth having. Unless internet users are already aware of your business and are able to go directly to the URL of your site, people will find your site through search engine results or a link from another site. It is therefore important to employ SEO tactics in getting your site indexed by the search engines, thereby making it easier to find.
A good way to increase the visibility of your site on a search engines is by ensuring that your site is not all in Flash. While Flash creates a wonderful user experience via an engaging website with unique interaction, Flash content could make it difficult for search engines to index your site. This is because Flash sites tend to obscure keyword rich content from the sight of the search engines.
Similarly, having the content of your site all in the form of images, including text, could hinder the ability of the major search engines in indexing your site. This is because search engines are not able to extract text from images. A good way to check for this is by trying to highlight important text on your web page. Text that can be highlighted can be indexed. As there are a number of factors influencing the ranking of your web page, it is advised that you use a web development agency in order to fully optimise your website.
Once you have all your keyword rich content organised in a format friendly to the search engines, be sure to submit your site to inform the search engines of its presence. Be patient as it may take a couple of weeks before your site is indexed and begins to appear in the search engine rankings.
By Sarah-Jayne Culver; a Search Consultant at http://www.fdcstudio.co.uk/ providing Digital Marketing Services throughout the UK.