Google Penguin Information and Recovery Tips

The Google Page Rank of a site is one of the most important metrics that is being monitored by site owners. A site’s page rank is based on a number of different factors being considered by Google like the site’s number of index pages, age of domain, internal and external links, content of site, keywords… Continue reading Google Penguin Information and Recovery Tips

On Becoming The Next Social Network

A lot of talk is going around about social media marketing and social search and generally about how you should be utilizing the utilities in order to help give your business an edge. However while that’s all very good and well, it’s also not terribly ambitious and you could very much look at that as… Continue reading On Becoming The Next Social Network

Strength and Limitations of Google+

Last June 2011, Google has announced their newest product called Google+. This is a social networking site that is meant to bring together all of your friends in one place. It allows you to easily designate and organize all of your contacts into different groups. Having different groups such as Picasa, Gmail and Google Maps,… Continue reading Strength and Limitations of Google+

SEO Tactics to Cope Up With Google’s Panda Updates

The only thing that keeps Google on the top of all the search engines is the frequent updates it brings to increase the user experience. Creating the quality user experience is the top priority at Google, for which Google brings about many algorithmic changes, and Panda is one of them. The website marketing strategies of… Continue reading SEO Tactics to Cope Up With Google’s Panda Updates

Content Is King But Fresh Content Carries More Weight

Content is king, right? That’s the old SEO mantra. Over the past few years we’ve read of the imminent usurpation of content from its throne, its death, its revival and its evolution. Now it appears that Google is upping content’s status from lowly king to Lord High Emperor Almighty Ruler Dictator of All. Google has… Continue reading Content Is King But Fresh Content Carries More Weight

Social Media And Politics

A study by the Pew Research Center shows that 54% of all adults used the Internet for political purposes during last year’s election. That includes getting information and also getting involved in the campaigns. This represents 74% of Internet users in this country, and far exceeds the number who got politically involved on line during… Continue reading Social Media And Politics

Social Media Privacy Issues – Don’t Let It Stop Your SEO Campaign

Many people and businesses are not comfortable with using social media due to privacy concerns. It is true that you may make yourself very vulnerable unintentionally; however this does not have to be the case. The best way of staying safe is to learn the different privacy settings which are available on the various social… Continue reading Social Media Privacy Issues – Don’t Let It Stop Your SEO Campaign

How To Identify Your Worst Performing Keywords In Google Adwords

Identifying your worst keywords is just as important as identifying your best. By knowing your worst keywords, you can eliminate them from your AdWords campaign and stop spending money on clicks that aren’t making you money. There are two metrics to check for the worst keyword, one to see how enticing the ad is, and… Continue reading How To Identify Your Worst Performing Keywords In Google Adwords

Insurance Companies That “Get” Twitter Customer Service

Social networking has transformed the way people communicate and network with each other. Making phone calls, writing letters, and waiting in lines at stores have taken a backseat to commenting on people’s posts on these sites. Most people today prefer to use social media to resolve their issues and to find out new information. In… Continue reading Insurance Companies That “Get” Twitter Customer Service