Growth Hacking is a good way to describe how marketing is done at a start-up. It’s not something rocket-science or something magical; in fact it’s a term to describe strategies that many marketers have been using for several years. Growth hacking has become an essential element of starting and growing a new business.
What is a Growth Hacker?
A growth hacker is a person whose main aim is growth. Everything they do is examined by its potential impact on scalable growth. We can say that growth hacker is not a job-description; in fact it’s a mindset. How do you hack the growth? Growth is strongly related to customers.
So, who are they and where are they and what they want is the key to drive this. Growth hackers are people who know the language of engineers and know the right tools to track data that can tell them what their customers are screaming at them. Be clear who are your customers and see what they need.
It is all about putting the customers at the center. Who are your customers and where are they? Talk to your key audience; interpret their responses through data-driven approach. After analyzing these factors, redesign your product according to their needs, monitor again and implement. This analysis can be done through interaction with your audience by observing or interviewing them. This analysis can be taken online where we use analytics tools to find out what the customers are telling us. It’s all about experimentation, learning and tweaking till we reach the goal.
But you also need to make sure that you find a proven growth hacker with the right DNA to help you here, that doesn’t need a lot of budget to do their job.
Growth Hacker needs to be very creative and at the same time well-informed of the database programming to effectively growth hack in order to make a significant difference. So here are some most effective and successful strategies for growth hacking.
- Be Exclusive and Different
Growth hacker must adopt a strategy that will make your product stand out and be instantly available to a large group of people right away. It is customer psychology that people always desire to be part of something special and exclusive.
- Start a Referral Program
Both large-scale and small-scale businesses have benefitted from a referral program and it seems to work for both ways so you need to develop a referral program so that your key audience automatically attracts other customers themselves without you having to do anything about it.
- Offer Something For Free
Although there is nothing free in life, yet the term ‘Free’ is able to attract lots of customers and if this word is planted tactically then your customers are willing to overlook the cost that they actually have to pay for the services and products that they are getting for free.
- Study and analyze the Customer’s Desire
One of the essential things that you should know about your customers is what exactly they look for in your service and product. Try to make your products according the needs of your customers.