Smartphones have come a long way in the last decade or so. But as they get faster and incorporate more and more features – expectations have become a lot higher too. But even by the standards set by the rapid development of smartphone technology, 2013 could be a very big year based on the announcements,… Continue reading What to Expect from Smartphones in 2013?
Tag: strategy
Don't Let Your Marketing Strategy Suffer: Know Who And How To Target Consumers
“My sales are suffering because I can’t get consumers through the front door. So I had to make some cutbacks in marketing…” The above statement gets said a lot in businesses. During this shaky economic time, many businesses are struggling to turn a profit and stay in the black. In an effort to keep operations… Continue reading Don't Let Your Marketing Strategy Suffer: Know Who And How To Target Consumers
Making It Look Easy: The Art Of Marketing Management
The components of any marketing department are inherently at odds with each other, because the purpose and role of marketing is so complex. A successful and effective marketing department is like a machine, dependent on a system of unique parts working together harmoniously. The marketing machine is built on a variety of skill sets: Research… Continue reading Making It Look Easy: The Art Of Marketing Management
Creating Your First Content Marketing Strategy
Content marketing is a promotional strategy that leverages a business’s products, services or brand to create newsletters, brochures, magazines, instructional guides, videos, podcasts, digital content and other materials designed to showcase that business’s offerings to customers. Content marketing has proven to be such an effective strategy for generating sales and leads that many businesses are… Continue reading Creating Your First Content Marketing Strategy
Why A Social Media Strategy Is Essential For Your Business
Social media is here to stay and that means it is time for businesses everywhere to start making the most of it. While some employers may look on it simply as simply a time-sapping portal for their staff to while away the hours sharing pictures and chatting with friends, it is also a potentially lucrative… Continue reading Why A Social Media Strategy Is Essential For Your Business
E-Procurement And Cloud Technologies Are The Future For Government
E-procurement has increasingly been used in business to business transactions, but is now also growing in popularity with various government and council departments. In addition, efforts have been made to increase government dependency on cloud based services. Both of these changes are examples of an overall government initiative to increase efficiency, reduce costs, and promote… Continue reading E-Procurement And Cloud Technologies Are The Future For Government
Some Useful Tips To Get The Best Results From Your Content Marketing Strategy
A lot of respectable businesses are starting to realize the importance of content marketing. With the primary motivation of educating consumers regarding varying products, services and brands, a well planned and well executed content marketing strategy could result to optimal market position both online and off. With the potentials that content marketing has to offer,… Continue reading Some Useful Tips To Get The Best Results From Your Content Marketing Strategy
3 Bottom-line Business Goals Through Social Media
As social media has evolved from a fun thing college students did in the margins of their days to a means of keeping the entire world in touch with one another, the need for businesses to get involved has also grown. Many companies are turning to web consultants and social media experts to help give… Continue reading 3 Bottom-line Business Goals Through Social Media
How To Build Your Brand With Social Media
Social media plays a very large role in how search engines assess a website’s popularity and trustworthiness. Unfortunately it can be difficult figuring out where to start when you aren’t familiar with the social media landscape. When there are so many social sites, how do you begin using them as a tool? First of all,… Continue reading How To Build Your Brand With Social Media
Building Your Business Mobile Strategy
If your business doesn’t at least have a site that is optimised for mobile devices, you’re sure to be missing out on vital business right now. 50% of users will abandon a web page if it doesn’t load within 10 seconds, and three out of five of these people will never return to that site.… Continue reading Building Your Business Mobile Strategy