Image by Craig Loftus There are all kinds of ways social media can go wrong. Merely provoking controversy can cause a social media backlash – as Simon Pegg discovered when he raised a contentious point about the word disabled recently. Managing your social media conscientiously and professionally is the best way to maintain steady, measurable… Continue reading Damage Control: What Not To Do When Your Social Media Goes Wrong
Tag: Media
The Benefits Of Using Social Media For The Property Management Business
Property managers and owners can gain a competitive edge by taking advantage of social media tactics. Social media allows real estate investors to foster new business relationships as long as the proper social media strategies are used. In order to capitalize on the potential that social media outlets offer, it is important to explore all… Continue reading The Benefits Of Using Social Media For The Property Management Business
Amplify The Marketing Power Of Your Website With Social Media
Odds are, your website is one of your most powerful marketing tools you have. If you are an e-commerce business, your website is your means of connecting with customers and generating income. Brick-and-mortar organizations may use their website as an imperative way of connecting with customers, creating a strong brand identity, and provide a platform… Continue reading Amplify The Marketing Power Of Your Website With Social Media
How Can Financial Services Utilise Visual Social Media To Its Full Potential?
Visual content is used throughout social media by a wide variety of industries and companies in order to promote a product or service. Although many of these have excellent visual media strategies and do a great job of engaging followers with their brand, there are others, such as the financial services industry, which could do… Continue reading How Can Financial Services Utilise Visual Social Media To Its Full Potential?
Portraying the Organisation in Good Light
Managing communication with external groups that may have an interest in the affairs of an organisation is often paramount. Stakeholder groups may range from the media, government authorities to suppliers. If they are not well informed on issues they directly want exposure on, they might have a negative impression of the organisation. This can spill… Continue reading Portraying the Organisation in Good Light
Why A Social Media Strategy Is Essential For Your Business
Social media is here to stay and that means it is time for businesses everywhere to start making the most of it. While some employers may look on it simply as simply a time-sapping portal for their staff to while away the hours sharing pictures and chatting with friends, it is also a potentially lucrative… Continue reading Why A Social Media Strategy Is Essential For Your Business
Is Your Local Business Making These Social Media Blunders?
Reaching out to your current and potential local business customers via social media is likely a vital part of your marketing strategy. However, if you make a couple key mistakes your time and efforts may not be having the impact you desire. So what are these key mistakes and how do you avoid them? The… Continue reading Is Your Local Business Making These Social Media Blunders?
4 Businesses Who Owe Their Success To Social Media
Marketing companies have long realised the opportunities lying in social media. Well before Facebook became the playground of billions of users, companies started to create pages, apps and games designed for the site. At first, nobody believed that the app market and the software business for social networking sites would be a good business idea.… Continue reading 4 Businesses Who Owe Their Success To Social Media
Why Social Media Is The Ultimate Free Marketing Tool
When money is tight, your marketing budget may be one of the first areas to take a hit. But, without ways to effectively get your products and services in front of your target audience, you are doomed. Luckily, there are numerous marketing tools that do not cost you a thing and they can be very… Continue reading Why Social Media Is The Ultimate Free Marketing Tool
Why Your Social Media Policy May Backfire
Since many businesses are taking the plunge and diving into social media, most of them are also employing a social media policy to keep employees on the same page with the purpose and goal of the company’s social campaign. Social media policies contain a great deal of information. They discuss the purpose of the campaign,… Continue reading Why Your Social Media Policy May Backfire