Using HootSuite For Small Business Marketing

The World Wide Web has made running a small business far easier and cheaper than it once was. Let’s face it, we don’t even need a bricks-and-mortar store any longer as our clients are happy to deal with us in cyber space and receive any purchases from the back of a delivery van. However, the… Continue reading Using HootSuite For Small Business Marketing

Why Business Students Need Social Media Courses

Most college students know how to use Twitter and Facebook. However, did you know that some universities offer MBA programs in social media management? Colleges offering these degrees include Excelsior College in NY and Rutgers University. Other colleges may offer elective courses in the subject. More businesses are using social media mediums for advertising and… Continue reading Why Business Students Need Social Media Courses

Ford Motor Combines Online Advertising With Storytelling

Automotive companies generally advertise via tv spots, newspaper ads and social media campaigns. Ford Motor Company is trying something new by advertising its new electric car, the electric Ford Focus via product placements in a new internet reality show produced by Yahoo which can be viewed exlusively on Yahoo Screen; Yahoo’s destination for premium online… Continue reading Ford Motor Combines Online Advertising With Storytelling

Quick Tips To Effective Social Media For Your Business

Facebook and Twitter are two words you cannot go a whole day without hearing these days. The rise of social media in recent years has skyrocketed and the networks fingerprints can now be seen any and everywhere. Social media representation for your business is no longer optional, they are a necessity! The number of unique… Continue reading Quick Tips To Effective Social Media For Your Business

Benefits of Digital Marketing

Digital marketing has changed the face of marketing as a whole. Before then, print, TV and radio were the only options available to companies. Then the internet arrived – and everything began to change. It was a slow change as more and more people began to understand the power of the internet, and now companies… Continue reading Benefits of Digital Marketing