SEO For eCommerce- 2013 Guide

While PPC, email marketing and social media marketing are great ways to drive instant traffic to an eCommerce website, SEO is necessary if you want to have a long lasting eCommerce website. Without a steady flow of traffic from organic search results, it is difficult to turn a large profit when running an eCommerce website… Continue reading SEO For eCommerce- 2013 Guide

Is Traditional Signage Making Way For Digital Marketing In The Business World?

In an age where everyone has access to the internet, whether it be on a laptop at home or on your mobile whilst on the go, many businesses are now embarking on digital marketing campaigns to appeal to the largest possible audience, and with approximately 2,405,510,175 internet users worldwide, it is clear to see why.… Continue reading Is Traditional Signage Making Way For Digital Marketing In The Business World?

Is It Time To Take Your Online Marketing Plan To The ER?

How To Get Your Marketing Campaign Through Triage If your Internet marketing plan seems like it’s flatlining – you’re pouring time and resources into it, but getting nothing in the way of profits or results – then it might be time to take an ER-style approach to fixing it. It might not be easy, but… Continue reading Is It Time To Take Your Online Marketing Plan To The ER?

How To Gracefully Deal With Negative Social Media Feedback

As any business owner knows, negative feedback is a part of its existence. What sets one organization apart from another is how it responds to that feedback. Today, social media allows consumers to provide feedback immediately and in a very public way. Therefore, it is important for an organization to have a plan and specific… Continue reading How To Gracefully Deal With Negative Social Media Feedback

SEO Tips: Trends Defining the SEO and Content Marketing Industry

The New Year has come, and apparently it is not the end of the world, at least not for search engine optimization, online marketing and content marketing. So what do netizens, surfers, consumers, marketers, businesses and plain web users  look forward to when it comes to SEO? Here are the trends projected to shape the… Continue reading SEO Tips: Trends Defining the SEO and Content Marketing Industry

The Benefits Of Writing A Guest Blog Post

Marketing your business to a wide and extensive online community is a great way to attract new clients, establish a solid brand reputation, and push your business forward to new and more profitable heights. For most business owners, however, the issue is not in recognizing the enormous potential of online marketing. The issue, instead, is… Continue reading The Benefits Of Writing A Guest Blog Post

From Yellow Pages To Web Pages – How To Develop An Online Marketing Presence

More businesses than ever are hopping on the digital marketing bandwagon, though you don’t have to abandon traditional methods altogether, it is in the best interest of your business to get yourself seen and heard online. The most effective marketing platforms offer a mix of various media types that could include print, video, or digital… Continue reading From Yellow Pages To Web Pages – How To Develop An Online Marketing Presence

5 Ways Of Generating Sales Leads On A Budget

New sales leads are the lifeblood of a business seeking to expand its customer base. New leads mean new customers and more profits. Bigger businesses may have a big budget to devote to the process, which means that they can hire specialist help or perhaps even fund a full time marketing department. But what about… Continue reading 5 Ways Of Generating Sales Leads On A Budget

How Do Brand Signals Affect SEO?

Search engine optimisation (SEO) is a constantly evolving field. It is no longer just about content that is enriched with keywords; SEO is moving beyond cheap onsite tricks and involves offsite factors such as retweets and social sharing. To obtain higher search engine rankings, brand signals along with good, sharable, valuable content are key factors.… Continue reading How Do Brand Signals Affect SEO?

Four Reasons To Work As An SEO Reseller

The world is changing at a frightening rate. Economies are shifting, new industries are developing overnight, and it can often be difficult to find the best way to keep from being overwhelmed by the relentless wave of progress. But what if you could ride the wave rather than drown beneath it? What if you could… Continue reading Four Reasons To Work As An SEO Reseller