If you happen to navigate to the satirical news source website ‘The Onion’ to read some of their popular news stories like ‘Eco-Conscious Marketing Firm Developing Alternative Sources Of Synergy’ or ‘New Prius Helps Environment By Killings It’s Owner,’ you’ll first notice one of their very successful interactive engagement videos. These video advertisements, frequently designed… Continue reading Interactive Video Ads Are More Than Just A Simple ROI Calculation
Tag: marketers
Why Install The Payvment Shopping App To Your Facebook Page?
As more and more business owners connect to the world of social media, so the level of discussion over the tangible benefits of social media marketing continues. A report from Econsultancy recently showed that the difficulty many business managers face is not in recognising the value of this approach but in measuring it. Traditional objectives… Continue reading Why Install The Payvment Shopping App To Your Facebook Page?
Murky Waters Of Online Advertising
On the surface, online advertising looks smooth and ripple-free, but when you dig a little deeper you find all sorts of scandals, conspiracy theories and debates about actual value. Recently, there has been a spate of news about which online advertising platform offers the best returns: Google, Facebook or Twitter. This has spurred several other… Continue reading Murky Waters Of Online Advertising
Five Black Hat SEO Techniques To Avoid At All Costs
Many web masters all over the world have recently been hit by Google’s Penguin and Panda updates. These latest algorithm updates from Google have penalised and downgraded websites for spammy links, and underhand search engine optimization (SEO) practices. The problem is that many novice marketers aren’t really sure what they were doing wrong. Black Hat… Continue reading Five Black Hat SEO Techniques To Avoid At All Costs
Pros And Cons Of Hiring A Social Media Expert
Many people think that anyone can learn how to do social media once they understand marketing, but proper execution is more difficult than most anticipate. Experts are often required to step in and make sense of the social media marketing concept. There is a lot more too social media than just followers, fans and likes;… Continue reading Pros And Cons Of Hiring A Social Media Expert
SEO Pitfalls: Conflicts Between Designer And Marketer
Search Engine Optimization is a top priority for any company with a web presence. In many cases, the problem of SEO is a confrontation between marketers and designers. Designers would like to use the latest cutting edge technology, graphics and user interactivity. On the other hand, marketers need to climb the search engine rankings, which… Continue reading SEO Pitfalls: Conflicts Between Designer And Marketer
Changing Trends In The Online Business
Introduction In this world nothing is constant, everything is dynamic and changing with the passage of time. Well! Folks I am not here to discuss laws of physics but to inform you from the ever changing trends in online businesses. The question here is how well are you prepared as an Internet marketer? If you… Continue reading Changing Trends In The Online Business
Understanding The Mobile Social Media User’s Mind
These days it isn’t enough for marketers to recognize that a trend has potential for the client’s businesses—they need to know exactly what is driving that trend and what the mindset of their target audience actually is. Only then can they tap into these motivations and really take advantage of everything that geo-location based marketing… Continue reading Understanding The Mobile Social Media User’s Mind
Amazing Benefits of TwentyFeet As Social Media Analytics Tool
Every marketer has their own social media strategy and they are usually convinced that their strategy is brilliant. However, brilliance is subjective and relative. When you are assessing your social media strategy, you need to make sure that you are getting results. When you are monitoring results, you should check out some of these different tools.… Continue reading Amazing Benefits of TwentyFeet As Social Media Analytics Tool
Transform Your Brand With Neuromarketing Methodology
Neuromarketing methodology is about figuring out the best ways to design advertisements in order to reach the part of the unconscious mind that responds to ads, brands and products—the part of the brain the makes buying decisions. The unconscious mind responds to ads in peculiar ways that people aren’t always aware of, but advertisers should… Continue reading Transform Your Brand With Neuromarketing Methodology