SEO Vs SEM: Is There A Difference?

Although they are often used interchangeably, Search Engine Optimization and Search Engine Marketing have two very different focuses. People often get confused and even though there may be some similarities between the two, they are both very much different. Search Engine Optimization could be said to be an aspect of Search Engine Marketing. SEO vs.… Continue reading SEO Vs SEM: Is There A Difference?

Helpful Ways To Build Your Ranking After It Has Dropped

The search engine is, perhaps, one of the most powerful tools on the Internet. The vast majority of people who may be searching for your website will use an engine instead of typing in a web address, even if they happen to know your URL. If you are not high enough in the search engine… Continue reading Helpful Ways To Build Your Ranking After It Has Dropped

SEO Tip: 6 Ways To Get More Brand Mentions And Why

What if you could increase your rankings by increasing the number of times your brand is mentioned on the web? Is that possible? You bet it is and that’s what I’m going to explain in this blog post. This strategy is all about Brand Signals in SEO. The theory here is that the more times… Continue reading SEO Tip: 6 Ways To Get More Brand Mentions And Why

8 Basic OFF-Page SEO Strategies For Building Your Online Reputation

1.Blogging Blogging is established as one of the most powerful strategies for promoting your website. You can create blog for your company and write relevant and unique content for it.  You can promote your blog in various ways. You can use blog comments – posting comments on relevant blogs. Usually you will be allowed to… Continue reading 8 Basic OFF-Page SEO Strategies For Building Your Online Reputation

The Importance Of Increasing Email Deliverability

Email Deliverability The simple logic behind email deliverability is your ability to get an email into the mailbox of the intended recipient. The number of bounce mails you receive determines the success rate of your email campaign. Businesses should ensure that their entire email deliverability is not the weakest link in their operations, and they… Continue reading The Importance Of Increasing Email Deliverability

What Is Co Citation And Can It Benefit SEO

SEO is a continually evolving field to work in and at the beginning of each year many industry experts will try and predict which direction the search engines will decide to take. Rand Fishkin at SEOMoz, recently blogged that he predicts anchor text will gradually be replaced with co citation as a ranking factor. Over… Continue reading What Is Co Citation And Can It Benefit SEO

Unlocking Maximum SEO Power With WordPress

WordPress has been a real game changer when it comes to SEO and web design. In fact, WordPress.com reports that there are over 40 million new posts on the Word Press platform EACH MONTH. Anyone can set up a Word Press site and it only takes a few minutes and with minimal technical knowledge even… Continue reading Unlocking Maximum SEO Power With WordPress

The Safe Approach To Link Building – For Now

Post Google Penguin update, webmasters were in a frenzy. Weeks went by until enough people reported back what they had in common to justify a traffic drop and it took months before we started to hear stories of recovery. The new words of wisdom being preached were to improve your website content, eliminate all manually… Continue reading The Safe Approach To Link Building – For Now

Is SEO Dead? If So, When Did This Happen?

Every time Google updates their ranking algorithm, an endless stream of blog posts are published declaring SEO to be dead once and for all. There have been earth shaking updates going back to at least 2002. Each time, the SEO world was turned upside down. After a couple of weeks or months, life went on.… Continue reading Is SEO Dead? If So, When Did This Happen?