Every user online is connected to a network which allows them to communicate and discover many things such as fun facts, how-to, reviews and features of products and services, and so on. Many ad agencies and marketing companies utilize this power and this trend has dramatically changed the way of online advertisements and promotions. Google… Continue reading Google Enhanced Campaigns Best Practices
Tag: Adwords
Ways To Improve Google Adwords Clickthrough Rate
There are several ways that a person can improve their Google adwords clickthrough rate. The first way is to grab the attention of the person who is using the search engine by tying in any of the events that they have going on with the season. This means if a SEO company is having a… Continue reading Ways To Improve Google Adwords Clickthrough Rate
What Are the Pros And Cons Of Using Ad words For Your Marketing?
Pay per click advertising has definitely revolutionised the business world, especially when it comes to marketing a company’s products and services. With only a few dollars a day, a business owner can now get access to advertising methods that reach a wide global audience. This is a far cry from the advertising used a few… Continue reading What Are the Pros And Cons Of Using Ad words For Your Marketing?
What Are Adwords Match Types And How They Are Used
One of the most basic things to know when starting and running a successful Adwords campaign is knowing your match types. So many times has the question been asked ‘What are the basics I should know when starting an Adwords campaign?’ and the first thing anyone new to Adwords should look into is, what are… Continue reading What Are Adwords Match Types And How They Are Used
Go Mobile With Your B2B Marketing
In recent years, many in the B2B marketing world wondered if mobile advertising was simply a fad or something that was only applicable when advertising to potential customers. The truth, however, is that it can no longer be ignored by B2B advertisers, as too many businesses are now using smartphones and searching the web online.… Continue reading Go Mobile With Your B2B Marketing
4 PCC Networks To Try Other Than Google AdWords
When it comes to pay-per-click (PPC) advertising, Google still reigns as king. There are, however, some other options to try, and those looking to advertise their websites may find some of these options to perform better than Google’s AdWords platforms. AdWords has the most competition, and while it is effective, some may have better results… Continue reading 4 PCC Networks To Try Other Than Google AdWords
Is It Time To Throw Away Your Website?
With social media sites and networks like Facebook, Twitter, YouTube and increasingly Google + taking up so much of our lives, and offering a quick and easy publishing platform for small businesses – is it time to ask the question – do I actually need a website? The cost of getting traffic to your website… Continue reading Is It Time To Throw Away Your Website?
How To Identify Your Worst Performing Keywords In Google Adwords
Identifying your worst keywords is just as important as identifying your best. By knowing your worst keywords, you can eliminate them from your AdWords campaign and stop spending money on clicks that aren’t making you money. There are two metrics to check for the worst keyword, one to see how enticing the ad is, and… Continue reading How To Identify Your Worst Performing Keywords In Google Adwords
Google Introduced Brand New “AdWords Premier SMB Partner Program”
Recently, Google has announced a new partnership program named AdWords Premier SMB Partner Program. For the kind information of readers it is important to state here that Google works with the limited number of partners for the benefits and advantages of Google users. Most of the services and facilities offered by Google with its partners… Continue reading Google Introduced Brand New “AdWords Premier SMB Partner Program”
PPC Tips: How To Improve Your Google Adwords ROI
When running PPC campaigns, it’s extremely important to keep track of your ROI. The tips below can help you to reduce your Google Adwords ROI, meaning you can reinvest even more in to your online marketing efforts. Allocate a budget to test your campaign(s) Running successful Adwords campaigns relies on a substantial amount of testing… Continue reading PPC Tips: How To Improve Your Google Adwords ROI