Before we start our discussion on website redesign process, let us first know why actually it is needed. There could be many possible reasons for a website redesign. Some of the top reasons include- the website is not upgraded with latest updates, the website is not user-friendly, you are not satisfied with the way your website looks or even if you think that it could do a lot more than what it’s currently doing and many other reasons. The best solution for all these problems is a full-scale website redesign.
This could prove to be a daunting task, mostly when if they are been approached haphazardly for website redesigning process. As a result, in order to make the website redesign process easier and convenient, below we have listed some of the definitive steps for a strategic website redesign process. So here we go!
Before listing the steps, let me first share a quote with you that can boost your website redesigning attitude- “Having an attractive and well-designed website for your business creates opportunity to influence people’s mind-set and help you to generate more sales!”
Step #1: Setting up Specific Goal:
The primary thing to focus on while redesigning a website is the purpose of the website and it’s specific goal. This main goal of the website is to reflect on the key business goals but not be similar to each other. In brief, one of the best website design firms in Melbourne states that the website goals are set according to the needs of the business. For an instance, a manufacturer that wish to grow its online presence by generating more online leads, as well as demand of their product, has different website design goals as compared to a retailer who is looking to launch an eCommerce website nationwide. As a result, it can be said that the website design is influenced by the goals of the business at each stage of the process.
Step #2: Marketing Evaluation:
In this step, the company needs to determine the marketing evaluation of their business. Generally, the company goals may or may not include the performance metrics of the website, but it is recommended to have it. Usually, we talk to the companies many a times per month that could have difficulty in understanding the contribution that their website makes. One can even look over the Google Analytics data in order to measure its success through the increased online traffic, a lot of social media sharing, decreased bounce rates as well as sharing contacts through the web form. As a result, it is important that you have the end result in mind as you proceed further for website redesigning. This is the best way to carry market evaluation of your website.
Step #3: Website Evaluation:
The next step comes evaluating the website performance. Determine the strengths as well as weaknesses of the current side and then proceed further for redesigning. In some of the cases, you are closer to the perfection but you might find it difficult to choose the right direction for it. As a result, you can consult a professional web designer who will have an exact idea about what your site needs to make your website more effective and efficient for the users.
Step #4: New Business Initiatives:
Plan further for the future business goals and take proper initiatives for that. Set goals for the new business initiatives over the next two years which could impact the website design. This will help you to expand your business approach and set new goals for the newly redesigned website.
With the above-mentioned steps, one can head towards the most strategic and professional web redesign process. This makes the website work the best way, as it is rightly said that “Design is not just what it looks like and feels like, design is how it works!”