Choosing a Domain Name – Everything That You Need to Know


Choosing a domain name for your website is critical as it helps in making your business and website stand out from the competition. If you choose the wrong domain name, it becomes a hassle later without hurting your search rankings and your brand. Hence, when buying a domain name, you need to keep several things in mind, including the name. The right domain name is essential, and it could be the difference between your brand’s success and failure. So, choosing a name is not a simple cakewalk. It requires a lot of thought and consideration. The domain name you choose will become your identity on the internet.

So, this post will help you choose the right domain name for your business.

#1 Go with .COM

There is an array of domain name extensions available, from the traditional .net; .org; and .com to niche extensions such as .photography; .pizza; .craft; and even .blog. Out of all, .com is still the most credible and established domain name extension. Although it can be tempting to use clever blog names using niche extensions, sticking to the basics is the key, especially if you are starting a website for the first time. You are creating a website keeping in mind your target audience. People who aren’t techno-savvy (from your audience) will automatically type .com without thinking about it. So, they might not be able to find your website. Dot-com domain extensions are the most memorable.

#2 Use Keywords in your Domain Name

Keywords play a crucial role in a domain name. It tells search engines what your website is all about. Keywords in your domain name along with good user experience and quality content can help you rank higher in search engines. However, it is difficult to find a domain name with your primary keyword that is already taken. This is where your creativity comes into the play. You need to form a domain name with your primary keyword and other words to make it unique and stand out.

#3 If Possible, Keep it Short

While using the primary keyword in the domain name could be tempting, don’t go overboard with your domain length. You need people to remember your domain name, and longer names will only make it difficult to memorise. According to the experts, your domain name should not exceed the maximum of 15 characters. Use the keyword creatively in the domain name so that it doesn’t look too large to read.

#4 Make it easy to pronounce and spell – avoid hyphens, numbers, or symbols

Your domain name should be easy to understand when speaking, as well. Symbols, numbers or hyphens often confuse people. For example, if you are using the number (seven) in your domain name, but people are spelling it out as (7), then there is a loss of traffic. So keeping the domain name simple is the key.


You are always advised to pick a flexible domain name for your website because when you move your site to a new domain, it can cause loss of search rankings. So, always leave room to expand. Research your domain properly before finalising it because there may be other businesses using the same domain name as yours.

If you have any queries regarding the topic, feel free to ask us.

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