The best way to prepare and stay ahead of your competition is to plan ahead and think about the upcoming trends in marketing world and accordingly implementing the required changes in your business model. Here are few of the points that you can implement in your marketing plan for the year 2018:
1. Marketing Automation:
Automation is one of the hottest marketing topic going around these days. With automation you no longer need to worry about the repetitive tasks or any simple tasks which does not involve a great deal of complexity. Although the technology is at its nascent stage but it is improving rapidly as we speak. There is no doubt that near future automation is going to be a huge factor in terms of marketing plan and thus you might as well adopt it before your competitors do.
2. Video marketing:
Earlier making video was both tedious and complex because of the skill and programming required. Organizations would need to contract proficient camera persons and video editors, taking hours to create only one video! These days making video isn’t only simple and financially easy but also adds up to your business value and sales. With influx of new technologies, making video advertisement has become simpler and easier. You can now have very good cameras even in moderately expensive cell phones which has also influenced the production of video content significantly.
3. Inbound marketing:
The manner by which clients – your potential prospects – connect with your business has changed. In the period of the Internet and Google, the purchaser has all the power and has no time for repeated, spam email. The customer these days will utilize what little time they have to explore your business, its items and administrations by means of the Internet. They will read articles, surveys and web journals to decide whether you have the answer for their business issue and, at last, they will connect with you when they are prepared.
Inbound marketing is the process of converting a stranger visitor to your website into your lead by generating interest in his mind through your quality content and properly designed funnel. You’r marketing plan to 2018 thus must also include inbound marketing.
4. Mobile marketing:
When we are talking about web marketing we cannot ignore the mobile marketing. With each passing day the influence of mobiles in our life is increasing. According to a survey by a leading agency mobile search has already exceeded desktop search and the difference is only widening. You can also take notice from the
efforts taken by leading technology companies like google to move their focus from desktop to mobile platforms which cements the fact that mobile platform will be the primary platform for most of the interaction with the customer. So, it is best to concentrate on mobile marketing to avoid the risk of losing out on large chunk of prospective customers.
5. Focusing on content:
Content is still the key thing for any marketing plan. Most of the products that you intend to make available for your customers should be backed up by a quality content which highlights the quality and the superiority of the product over other products in the market. With this considered, pages, sites, eBooks, infographics, video help you to show your standard and helps the customers. In addition, the more quality content you create, targeting specific keywords and addressing topics, the more opportunities your website has to be found via search engines.
With improvement in technology it has become imperative to adopt new technologies or improve the existing ones to make sure you save your time and effort in doing your daily tasks or business.