The research for and creation of this article was provided by Where The Trade Buys, a leading PVC banner printing company based in the UK.
Knowledge is power in business, while it’s vital to stay ahead when you’re involved in a technology sector that’s rapidly evolving. Bearing these two points in mind, aim to put yourself in the strongest possible position so that your company can continue to develop and improve by reading these five motivational and insightful books:
The Industries of the Future
If you’re at a tech firm that must stay a step ahead of the game at all times, don’t delay in reading Alec Ross’ The Industries of the Future. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.
Ross was formerly the senior adviser for innovation for Hilary Clinton, an ex-Secretary of State in the US. Therefore, he can provide a viewpoint that is perceptive, learned and unique. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.
Your One Word
At 19 years old, Evan Carmichael, author of Your One Word, created and then sold his own biotech company. If you want tips on how to emulate his success, make this title the first book on your reading list.
Read Your One Word and you’ll find advice about how to verify goals and unlock your full potential, as well as tips on how to analyse a business when you’re new to the world of entrepreneurship. If you need a boost of confidence and injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.
Filled with so many practical words of advice and real-world examples of innovations in business, Brad Stone’s The Upstarts is another must-read for entrepreneurs. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.
Throughout this book, you’ll also discover how to alter standards like what people should expect when they travel and picking accommodation. In effect, you’ll be taught how to mirror these companies’ almost renegade attitude towards the established rules of business. What can your business do to change the world?
The Lean Start-Up
Eric Ries’ The Lean Start-Up will prove a huge helping hand when you’re entering into the tech industry for the first time. This book looks at how new companies can launch, adapt and grow within an industry that has a lot of competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.
Read this book and you’ll have the knowledge you need to keep on being innovative even as your firm begins to build momentum.
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Wired magazine’s former executive editor Kevin Kelly penned The Inevitable, which can be described as a look into how numerous technology trends could transform our lives in the next 30 years. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
The long-term effects that technology might have on our methods for working, living and shopping are all analysed in this book, with home-based virtual reality and manufacturing-focused AI just a couple of innovations explored. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.