Content marketing for SEO is the best way to generate interest in your website and provide you with visits to your website. This in turn helps with your rankings on the various internet search engines like Google. Content that is high in quality and meets the needs of your existing and potential customers helps to build both continued loyalty to a promoted brand and help to push customer’s decisions to buy.
Search engine rankings are influenced greatly by content that is relevant and new so the need for fresh internet marketing content is both required and important. Content that is new, fresh, relevant and consumer oriented will help to continue driving your website rankings upward and make your SEO efforts more enjoyable.
- Making the Argument for Internet Marketing
The importance of internet marketing or the development of relevant SEO content marketing pieces cannot be overstated to you and your business. Nearly all consumer buying decisions are influenced by the type of relationship that the consumer has with as product online. The use of content marketing helps businesses improve consumer’s purchasing loyalty in the most cost effective way. About a quarter of the marketing budgets for companies in 2011 alone went toward content marketing. This amount doubled to about a little over 50% at year-end 2012.
- How Buying Decisions are Made
Consumers rely on the internet and in particular search engines as a way to find out about your company’s product and services. Whether you are a regular user of Google, Bing, Yahoo or any of the other search engines, more than 90 percent of consumers find their information about your offerings online before deciding to buy. Three quarters of consumers who use search engines for purchases use them to make purchases. The more visible your company’s website is on the web by improved SEO results, the easier it is for you to influence and increase sales and experience revenue growth.
- Using Content Marketing to Influence Consumer Habits
Using content marketing as a way to improve your SEO marketing efforts requires you to think outside the box. This means instead of rehashing or reusing old material that is heavy on keywords but low on content or value, which search engines have become wise to and have created algorithms specifically to root out this activity, you have to create newer, fresher content. This includes committing resources and staff or hiring a company that is dedicated to the new way of thing with SEO marketing. Create a plan for regularly submitted blogs and information about the business that is updated. This plan should be rigorously pursued and updated as necessary in order to ensure that your website is truly optimized in search engine results.
Understanding the power of content marketing and how SEO can influence purchasing decisions is something of benefit to all businesses, regardless of size or the type of products or services offered. A small investment in time in learning how content marketing benefits your business followed by a plan to actively create a better saving a successful internet marketing program.