Is SEO Dead? If So, When Did This Happen?

Every time Google updates their ranking algorithm, an endless stream of blog posts are published declaring SEO to be dead once and for all. There have been earth shaking updates going back to at least 2002. Each time, the SEO world was turned upside down. After a couple of weeks or months, life went on.… Continue reading Is SEO Dead? If So, When Did This Happen?

Why You Should Use Twitter To Increase Sales

Nowadays, if you want your bricks-and-mortar or online business to succeed, you need to know how to harness the power of social networking websites because having a business website alone won’t guarantee you traffic, won’t guarantee you sales, and won’t guarantee you publicity.  As the saying goes in the marketing world, word of mouth is… Continue reading Why You Should Use Twitter To Increase Sales

Reducing Your Bounce Rate with Engaging Content

A high bounce rate doesn’t bode well for your site’s success. In order to prosper online, you need to drive high quality, relevant traffic to your site that converts into sales. If your bounce rate is high it can suggest that you are either attracting the wrong kind of traffic or that your site content… Continue reading Reducing Your Bounce Rate with Engaging Content

Affiliate Marketing: Get Paid By Promoting Other Businesses

What is Affiliate Marketing? Affiliate marketing involves a publisher that makes money by helping a business promote its products or services over the internet. The process is very simple—you write about a product or service in a blog or an article, the customer follows your link and ends up buying it. In return, you get… Continue reading Affiliate Marketing: Get Paid By Promoting Other Businesses

How To Target The Chunky Middle Of SEO

Search marketing has had to evolve because of the enormous amount of competition in every sales niche. It is no longer a matter of simply targeting a few relevant key phrases and obtaining links that attract attention from the search engines. Marketing professionals like to think of search terms as being categorized according to their… Continue reading How To Target The Chunky Middle Of SEO

When Life Throws You Google Places Optimization, Make Traffic

When Life Throws You Google Places Optimization, Make Traffic If by this time, you haven’t performed any Google Places optimization, then you are really missing something big. Back in 2010, the company revamped the Local Business Center. It still is a place to find business listings, like Yellow Pages online, only it’s more dynamic and… Continue reading When Life Throws You Google Places Optimization, Make Traffic

SEO: The Use Of Analytics

Measuring a website’s performance is a key factor of SEO that any business or company should consider. There are numerous factors of analytics that should be taken into account, these include: –          Demographics –          User behaviour –          Technology –          Site navigation –          Traffic sources –          Interaction –          Search terms Demographics Using demographic data helps us… Continue reading SEO: The Use Of Analytics

Mobile Marketing: Marketing To Modern Day Consumers With A Mobile Website

Experts in Internet marketing predict that Internet searches conducted on mobile Internet devices will outnumber those that are conducted on desktop PC’s within the next two years. With a majority of mobile phones granting users access to the Internet in their palms, it is no surprise that mobile searches are on the verge of outnumbering… Continue reading Mobile Marketing: Marketing To Modern Day Consumers With A Mobile Website

Exploring Pinterest's Powerful Effect On Website Traffic

Pinterest has exploded in popularity since its advent in 2010, with millions of users across the globe using the service to “pin,” or share, digital content they enjoy. Largely focused on visual images and videos, pins published on user profiles are shared with other connected users. Clicking the pin redirects to a third-party location. While… Continue reading Exploring Pinterest's Powerful Effect On Website Traffic

PPC VS SEO: Which Is Better For Your Business?

Determining whether PPC or SEO is best is one of the main decisions you will have to make when promoting your business on the Internet. Whether you opt go with SEO or pay per click for getting traffic and leads for you business, depends upon the nature of your business. Which you choose also has… Continue reading PPC VS SEO: Which Is Better For Your Business?