Search marketing has had to evolve because of the enormous amount of competition in every sales niche. It is no longer a matter of simply targeting a few relevant key phrases and obtaining links that attract attention from the search engines. Marketing professionals like to think of search terms as being categorized according to their… Continue reading How To Target The Chunky Middle Of SEO
Tag: SEO
SEO: The Importance Of Google+
Most people don’t understand the importance of social networking links and how sites like Facebook, Twitter and Google+ have an influence on SERPs. There was a common belief that the links that come from a social networking sites are not that important since they have the “nofollow” attribute included. However, this was proved to be… Continue reading SEO: The Importance Of Google+
SEO: The Use Of Analytics
Measuring a website’s performance is a key factor of SEO that any business or company should consider. There are numerous factors of analytics that should be taken into account, these include: – Demographics – User behaviour – Technology – Site navigation – Traffic sources – Interaction – Search terms Demographics Using demographic data helps us… Continue reading SEO: The Use Of Analytics
Personal Branding Tips You Should Care About
Managing your personal brand is an important task in today’s society. By focusing on your personal brand and how you are portrayed in the public’s eye, you will be able to position yourself as an industry expert. Taking the proper precautions to ensure a positive personal brand can go a long way in ensuring you… Continue reading Personal Branding Tips You Should Care About
Don't Buy The Headstone For SEO
[Tombstone Image] I have read countless blog posts about the death of Search Engine Optimization (SEO) and every time without fail I think that Google has come out with a new algorithm which completely voided out any on-site work. But wait, then I fall back to reality and remember that Google is trying to bring… Continue reading Don't Buy The Headstone For SEO
Mobile Marketing: Marketing To Modern Day Consumers With A Mobile Website
Experts in Internet marketing predict that Internet searches conducted on mobile Internet devices will outnumber those that are conducted on desktop PC’s within the next two years. With a majority of mobile phones granting users access to the Internet in their palms, it is no surprise that mobile searches are on the verge of outnumbering… Continue reading Mobile Marketing: Marketing To Modern Day Consumers With A Mobile Website
How Editorials Can Boost Your SEO
We’ve all become a little bit disillusioned by the black and white animals Google keeps introducing us to. First Panda, then Penguin, the search engine giant appears to be on a mission to keep us on our toes when it comes to our online marketing techniques. What has been established from both of these algorithm… Continue reading How Editorials Can Boost Your SEO
How to Write SEO Optimized Content for your Website
There is a lot of talk about: articles, press releases, blogs and sharing informative, high-quality content in social networks but the most powerful text is on the best sales tool of them all; your website! A website should have well written content that reads for customers but is optimized for search engines. Here are Three… Continue reading How to Write SEO Optimized Content for your Website
SEO Techniques For Marketing Your Real Estate Website
Marketing your real estate website online can take any one or both of two basic paths: either you market the site through paid advertising of some kind or you make efforts toward creating a strong, effective and long range SEO campaign that brings you clients through organic search results. The second method may take more… Continue reading SEO Techniques For Marketing Your Real Estate Website
PPC VS SEO: Which Is Better For Your Business?
Determining whether PPC or SEO is best is one of the main decisions you will have to make when promoting your business on the Internet. Whether you opt go with SEO or pay per click for getting traffic and leads for you business, depends upon the nature of your business. Which you choose also has… Continue reading PPC VS SEO: Which Is Better For Your Business?