Most small business owners think that content is just another tool that will help their website rank better in searches. With this mindset, content is not fully maximized and its power isn’t truly unlocked. When it comes to the principles of content strategy, good content should be easy to find, read, understand, share and actionable.… Continue reading Exploring the Link Between SEO and Content Strategy
Tag: SEO
SEO Courses – Are They Worth It?
What is an SEO expert? There have been arguments online about what one is exactly – as well as what it takes to be called one. Why do we consider the ‘big dogs of SEO’ experts in the first place, and why do we look at them for direction and information? Do you need a… Continue reading SEO Courses – Are They Worth It?
Why SEO Can Never Be ‘Just a Job’
SEO is a huge part of my job, as Digital Marketing Manager at Tecmark. But that doesn’t mean to say that I turn off my computer at 5:30 and just forget about it. In fact, I have a theory that for anyone to actually be successful in SEO, it can never be ‘just a job,’… Continue reading Why SEO Can Never Be ‘Just a Job’
Blekko Search Engine for Better SEO
Blekko Makes it out of Beta and Opens for Business Blekko is the creation of Rich Skrenta and his team, who previously brought you Topix and Open Directory. Blekko is a search engine with a twist – slashtags. Using slashtags to perform a search allows users to customize the web so the results they get… Continue reading Blekko Search Engine for Better SEO
Turn Visitors into Customers: The Secret of Successful e-Commerce
So, you’ve got your product sorted, hired an SEO agency to promote your site, and got a steady stream of visitors checking out your site. Now all you have to do is wait for the sales to start rolling in, right? Well, you could do that, but if you invested some time in conversion rate… Continue reading Turn Visitors into Customers: The Secret of Successful e-Commerce
The Internet Marketing Dictionary: A Beginners Guide to the Components of SEO
This post discusses a few essential terms associated with a successful SEO campaign, from article marketing through to conversion rate.
Top 5 Places To Find Links
A good SEO has to be a skilled juggler; we have to be able to check everything at once. Crawl errors have to be non existent, new copy has to flow through our sites, we have to run conversion optimisation not to mention coming up with brilliant marketing ideas but on top of all that… Continue reading Top 5 Places To Find Links
Benefits of Digital Marketing
Digital marketing has changed the face of marketing as a whole. Before then, print, TV and radio were the only options available to companies. Then the internet arrived – and everything began to change. It was a slow change as more and more people began to understand the power of the internet, and now companies… Continue reading Benefits of Digital Marketing
I Have A Good Ranking On Google. How Do I Maintain It?
As an online marketer your objective would be to gain top rankings on prominent search engine listings. But once you get there you have to ensure that you retain your page rank. This is due to the fact that search engines such as Google are constantly evolving and making changes to their algorithms to weed… Continue reading I Have A Good Ranking On Google. How Do I Maintain It?
Google Talks About Pandas
Ever since Google’s now infamous Panda update on February 24th SEO land has been trying to make sense of how the updated algorithm actually affects rankings and search results. Despite the professed aim of the update to bring high quality sites up the rankings and punish large content farms and low content scrapers, the forums are… Continue reading Google Talks About Pandas