Search Engine Basics For Real Estate Websites

Real estate professionals know how to buy, sell and rent all kinds of properties. They spend a lot of money on creating websites and then complain when their sites are not found by search engines. Well, all realtors must understand how search engines work. And so, here is a search engine primer that should help:… Continue reading Search Engine Basics For Real Estate Websites

SEO Vs SEM: Is There A Difference?

Although they are often used interchangeably, Search Engine Optimization and Search Engine Marketing have two very different focuses. People often get confused and even though there may be some similarities between the two, they are both very much different. Search Engine Optimization could be said to be an aspect of Search Engine Marketing. SEO vs.… Continue reading SEO Vs SEM: Is There A Difference?

Helpful Ways To Build Your Ranking After It Has Dropped

The search engine is, perhaps, one of the most powerful tools on the Internet. The vast majority of people who may be searching for your website will use an engine instead of typing in a web address, even if they happen to know your URL. If you are not high enough in the search engine… Continue reading Helpful Ways To Build Your Ranking After It Has Dropped

Be Their Guest: Five Reasons Your Law Firm Should Be Guest Blogging

You’ve been working hard on your law blog, ensuring it’s understandable by both lawyers and clients, promoting it on all of your social media pages, and finding new ways to engage your customers. However, you could be doing more for your blog by writing content for others. Guest blogging is a great way to take… Continue reading Be Their Guest: Five Reasons Your Law Firm Should Be Guest Blogging

What Can A SEO Agency Offer?

Getting Started with Search Engine Optimization In all likelihood, the main consideration for your new online businesses will be how to advertise the website in the most substantial and cost-effective manner possible. One of the most useful tips to do this is to be accustomed with Search Engine Optimization, or SEO as it is often… Continue reading What Can A SEO Agency Offer?

No More Mistakes: Classic Law Firm Website Mistakes To Avoid

Websites have long become a necessity for every business out there. People want to find companies and relevant information faster than ever before, and websites can deliver all that and more. In essence, websites are the portals companies can use to connect with their consumers. For lawyers, websites should offer more than their phone number… Continue reading No More Mistakes: Classic Law Firm Website Mistakes To Avoid

What Is Co Citation And Can It Benefit SEO

SEO is a continually evolving field to work in and at the beginning of each year many industry experts will try and predict which direction the search engines will decide to take. Rand Fishkin at SEOMoz, recently blogged that he predicts anchor text will gradually be replaced with co citation as a ranking factor. Over… Continue reading What Is Co Citation And Can It Benefit SEO

Do You Have A Web Site For Generating Business Or Just Because You Believe You Need One?

So you have a website – but does it receive significant traffic for the generation of new business? Or are the only users who know about the site your current customers? Having an online presence is good, but even better is strengthening your presence so that you earn revenue for your business by simply being… Continue reading Do You Have A Web Site For Generating Business Or Just Because You Believe You Need One?

SEO Pitfalls And How To Avoid Them

It does not matter whether you are new to SEO or not; it is equally possible for a seasoned campaigner to fall into a trap as it is for an amateur. There are a few pitfalls that tend to pop up consistently which create more hurdles than you would expect from your SEO program. The… Continue reading SEO Pitfalls And How To Avoid Them

How Do Brand Signals Affect SEO?

Search engine optimisation (SEO) is a constantly evolving field. It is no longer just about content that is enriched with keywords; SEO is moving beyond cheap onsite tricks and involves offsite factors such as retweets and social sharing. To obtain higher search engine rankings, brand signals along with good, sharable, valuable content are key factors.… Continue reading How Do Brand Signals Affect SEO?