Why Linking Offline And Online Is Important

How Promotional Products Build Relationships Although there is a significant focus for businesses to improve their online status, neglecting offline activity is commercial suicide. It is therefore important to build and retain a good relationship with your client´s offline as it is link building online. Your online presence relies on social media networks, attracting traffic… Continue reading Why Linking Offline And Online Is Important

Why Do Companies Use Agile Development?

Agile development is a method of software design and development that relies on collaborative efforts to build software in small increments. This allows teams to develop and release software features in regular intervals, which is vastly different than the traditional method of developing software that involves gathering the requirements for a piece of software up… Continue reading Why Do Companies Use Agile Development?

3 Bottom-line Business Goals Through Social Media

As social media has evolved from a fun thing college students did in the margins of their days to a means of keeping the entire world in touch with one another, the need for businesses to get involved has also grown. Many companies are turning to web consultants and social media experts to help give… Continue reading 3 Bottom-line Business Goals Through Social Media

Interactive Video Ads Are More Than Just A Simple ROI Calculation

If you happen to navigate to the satirical news source website ‘The Onion’ to read some of their popular news stories like ‘Eco-Conscious Marketing Firm Developing Alternative Sources Of Synergy’ or ‘New Prius Helps Environment By Killings It’s Owner,’ you’ll first notice one of their very successful interactive engagement videos. These video advertisements, frequently designed… Continue reading Interactive Video Ads Are More Than Just A Simple ROI Calculation

Evaluating The Cost Options Of SEO Work

The cost of SEO services varies greatly, but there are many factors to consider in addition to price that come into play when a business is making a decision of who exactly to go with. Here I’ll concentrate on cost though as that is a main concern for all businesses when they address their internet… Continue reading Evaluating The Cost Options Of SEO Work

The Anatomy of a Perfect Website

The anatomy of a perfect website describes the important aspects every website should have to fulfill the requirements of a perfect website. Important aspects include web browser, navigation, usability and content language. These basics are the cornerstone and much more can be done to improve a website. It all depends on the industry you’re in.… Continue reading The Anatomy of a Perfect Website

PPC Tips: How To Improve Your Google Adwords ROI

When running PPC campaigns, it’s extremely important to keep track of your ROI. The tips below can help you to reduce your Google Adwords ROI, meaning you can reinvest even more in to your online marketing efforts. Allocate a budget to test your campaign(s) Running successful Adwords campaigns relies on a substantial amount of testing… Continue reading PPC Tips: How To Improve Your Google Adwords ROI