QR Codes, Barcodes And RFID: Different And Yet Similar

Barcodes, QR codes, and RFID are all technological systems for storing large amounts of data in a compact format. With products moving faster through diverse channels, companies use these technologies to keep a track of their products to provide all product related information. However, there are some clear distinctions between the three systems. It’s All… Continue reading QR Codes, Barcodes And RFID: Different And Yet Similar

Will QR Codes Increase The Likelihood Of Consumers Buying Into Your Brand?

Image by codesyntax There are so many ways to engage your audience with your brand these days. No longer is it enough to buy some ad space in a newspaper or set up a website.  The tried and true measures of yesteryear are gradually being muscled out by online and digital options. So what should… Continue reading Will QR Codes Increase The Likelihood Of Consumers Buying Into Your Brand?

Create QR Code

What are QR codes? QR codes are special kinds of barcodes that are made to scan into a mobile device. A QR code is read by a special application can be downloaded for free on a mobile device. QR codes are used by many businesses to advertise certain aspects of their company to consumers in… Continue reading Create QR Code

How to Use Barcodes Creatively

Over recent years, barcodes have revolutionised the way in which businesses go about promoting and advertising their products. They have also made shopping a much more interactive experience. Although barcodes have been around since the 1970s, and QR codes since the 1990s, it has only been in recent years that these technologies have really grabbed… Continue reading How to Use Barcodes Creatively

An Overview Of QR Codes: Construction Of New Technology

QR codes are those clever little square things you see in magazines, on posters, on walls or on packaging that you think have been lifted straight out of the Matrix. From just being able to utilize part of a flat surface, advertisers have the ability to make things completely interactive; through QR technology used in… Continue reading An Overview Of QR Codes: Construction Of New Technology

Ingenious Ways Of Landing A Job In The Digital Age

Job hunting can be a pretty difficult time: you can often feel the pressure from friends and family – as well as the pressure from yourself (and your bank account, no doubt). But the good news is that, living in the digital age, there are new and exciting ways to help yourself (and your CV)… Continue reading Ingenious Ways Of Landing A Job In The Digital Age

Important Consumer Trends For 2012

As the year continues to unfold here are lists of things that are trending. I suggest you get involved and don’t get left behind. Health by yourself People are using their phones and computers to track their own healthy lifestyles. Gone are the days where you went to a meeting and had to be weighed… Continue reading Important Consumer Trends For 2012

Should you Be Planning For Mobile?

With over 6 billion cell phone subscriptions worldwide and 1.2 billion active mobile-broadband subscriptions worldwide, if your business is not mobile-friendly, you are most likely missing out on a large number of potential customers and revenue. No matter what your business model is, you need to at least have a mobile-site, if not a sales… Continue reading Should you Be Planning For Mobile?

Promotional Marketing: From QR Codes To QR Cows?

The QR Code derriving from the abbreviated form of Quick Response Code, is a Matrix Barcode that was initially designed and used in the motor industry. The code was created by a company called Denso Wave, a subsidary of Toyota, in 1994. The original use was to track the manufacturing process, from one step to… Continue reading Promotional Marketing: From QR Codes To QR Cows?

How Businesses Can Reach Customers Online

Any successful business is going to need to be able to reach its customers. In times past, that would be accomplished by using a billboard, advertising in the Yellow Pages or placing an ad on television. While those methods still have some value, a greater marketing opportunity exists on the Internet.