Getting the Most Out of Your SEO Experts

The benefits of SEO can’t be denied, especially when it comes to achieving a decent ranking on search engines so that potential customers can easily find you. Unfortunately, you don’t always have time to dive into the specifics of SEO while trying to keep up with other demands on your time. This is when you… Continue reading Getting the Most Out of Your SEO Experts

Damage Control: What Not To Do When Your Social Media Goes Wrong

Image by Craig Loftus There are all kinds of ways social media can go wrong. Merely provoking controversy can cause a social media backlash – as Simon Pegg discovered when he raised a contentious point about the word disabled recently. Managing your social media conscientiously and professionally is the best way to maintain steady, measurable… Continue reading Damage Control: What Not To Do When Your Social Media Goes Wrong

You're So Vain – And, Dare I Say It, A Bit Dull

Ah. PR. Despite there being apparently millions of channels to get your message across these days, there also seems to be a slightly odd tendency for many firms to rely on very samey, dull, mind-numbingly tedious content.  Perhaps it’s because PR is best left to the professionals; yet it rarely is these days.  The fact… Continue reading You're So Vain – And, Dare I Say It, A Bit Dull

A Guide About Benefits and Implementation of Online PR

A Public relations strategy is a must of every organization. With cut throat competition in the present times, every company strives for survival. Every organization has to maintain good relationships with the media as well as the public. With everything and everyone available on the Internet, Online PR is the new big thing when we… Continue reading A Guide About Benefits and Implementation of Online PR

Challenges For PR In SA

Public relations has unique challenges in South Africa, such as skills shortages. Although PR has to take global social media into account, it must also remember that most South Africans don’t have access to the Internet, but they do have cell phones. The South African PR industry also needs to deal with public misconceptions, as… Continue reading Challenges For PR In SA

Is Big Business Good For The Planet

Green is big business and it’s even bigger PR. Large corporations can’t afford the bad press of looking like they’re bad for the environment. Whether they claim to love the environment, the people or animals, businesses these days need to show they care about more than just their bottom line profit. So are these big… Continue reading Is Big Business Good For The Planet

PR Can be Antidote for Your Small Business

What is the number one reason a business will fail? If you asked the average entrepreneur or analyst this question they would give you a single simple answer- undercapitalization. For many seemingly “in the know” professionals, the biggest scourge in the world of increasing sales to a profitable level lies in companies that either don’t… Continue reading PR Can be Antidote for Your Small Business

PR Newswire helps you Engage Everywhere

PR Newswire is a worldwide leader of creative marketing as well as communication solutions; on 28th of July it publicized the results of initial scrutiny of data of its press release which depicted an unambiguous disparity among the perceptibility of multi-media press release as compare to the conventional releases (text-only). Vice President, Social Media, PR… Continue reading PR Newswire helps you Engage Everywhere