Although they are often used interchangeably, Search Engine Optimization and Search Engine Marketing have two very different focuses. People often get confused and even though there may be some similarities between the two, they are both very much different. Search Engine Optimization could be said to be an aspect of Search Engine Marketing. SEO vs.… Continue reading SEO Vs SEM: Is There A Difference?
Tag: pay per click
How To Win At Pay Per Click By Conquesting
Conquesting: Alexander the Great did it. Genghis Khan did it. Now you can do it, too. Conquesting is a high-risk, high-reward marketing strategy where you place advertisements next to content about your competitors’. Conquesting is most often thought of as a magazine advertising tactic, but it works even better with online Pay-Per-Click advertising. Basic Conquesting… Continue reading How To Win At Pay Per Click By Conquesting
Until When Will SEO Last?
The results of your work on search engine optimization or SEO would last for only as you continuously work on its maintenance. At the very least, monthly maintenance is required to ensure that everything you have done about SEO is still a benefit to your site. Why Your SEO Strategies Have to Be Updated During… Continue reading Until When Will SEO Last?
You Started A Business, Now You Need Customers
Starting your own business can be a very exciting time, and while it is great that your friends and family are supportive and vow to become avid customers who may not be enough. The truth is, you need customers, and lots of them. The question then becomes, what do you need to do to get… Continue reading You Started A Business, Now You Need Customers
Understanding Pay Per Click(PPC) Advertising
Pay Per Click, or PPC, is a popular type of sponsored advertising on many types of websites and search engines. The basic principle of pay per click is that you as the advertiser will only pay for your ad space if someone clicks on your ad—so you literally pay for each click. This can be… Continue reading Understanding Pay Per Click(PPC) Advertising
How Can Your Pay per Clck Management Campaign Go More Positive With “Negatives”
Managing paid search campaigns is a daunting task that needs to be constantly analyzed and adapted according to needs and requirements based on different scenarios. Unlike what many people might assume, success of a PPC campaign not only lies in getting your ads appeared before a large target audience; but it also depends greatly on… Continue reading How Can Your Pay per Clck Management Campaign Go More Positive With “Negatives”
Revitalize Your Business By Marketing To Your Clients Online
Image by Danard Vincente Nobody likes to buy anything anymore without first researching it online, and many businesses have made it a point to make their websites as informative as they can; however, information alone will not win over your perfect prospective client if they can never find your site. Having a website for your… Continue reading Revitalize Your Business By Marketing To Your Clients Online
Top 3 Presents for an SEO Campaign this Christmas
Oliver Kyle takes a look at three presents you could bestow upon your SEO campaign this festive season; Social Media, Pay Per Click and Email Marketing.