Who would have thought that as we enter into November, many people, shops and TV programmes are already focusing on the upcoming festive season and how it is best to get your Christmas shopping done nice and early before the stresses of December arise? (Most of you actually I guess!!) Anyhow, I for one love Christmas, yet in the early weeks of November it is still too early even for me to begin getting excited about opening my presents. However as a business owner, you may be interested to know of the top 3 presents set to be a big hit this year for your SEO campaign.
Considering you have already invested and embarked upon an SEO campaign, you clearly know what it takes to get your business to the highest possible positions in the sometimes Scrooge-like search engines. As Christmas draws nearer, alongside the presents and gifts you will buy for family and friends, why not treat your SEO campaign to something a little special? I have to admit that I haven’t done the hours of research and customer surveys many newspapers and magazines complete at this time of the year, but here are the three gifts I believe your SEO campaign would love to find wrapped up under the tree on Christmas morning;
A Social Media Package
With the thousands upon thousands of people that use the likes of Twitter and Facebook, there is clearly a massive market that you are missing out on if you have yet to venture into the world of social media.
With followers, tweets, re-tweets and lists all a common feature in the world of Twitter and updates, pages, profiles and likes commonplace on Facebook, to those not gifted with the technological prowess of others, the whole process can seem like a daunting one. However, allowing a professional to take control of this, promoting products and building up an online presence will enable you to sit back and sup your mulled wine safe in the knowledge that everything is under control through the festive season and beyond.
A Smattering of Pay Per Click
If your SEO campaign is taking its first tentative steps up the search engine rankings yet you would like some immediate results at the top of the listings, a touch of pay per click could be just what you need.
Gift wrapped and placed right at the top of the tree, a pay per click advertisement will immediately see your business and service in the ads section of Google, allowing your SEO campaign to steadily develop as the pay per click campaign continues to draw in traffic and customers alongside it. As a festive side from the regular phrase, you can have your mince pie and eat it too!
Regular Email Marketing
If you have a database of clients on the depths of your computer’s memory, now is the time to make the most of them if you don’t do so already. An email marketing campaign enables you to link up every aspect of your SEO campaign as you can have updates and information on new products and services, widgets that link directly through to your social media profiles and links to articles produced as a part of your article marketing strategy.
Returning customers are the lifeblood of most businesses so make sure you are getting everything you can out of customers past, present and future via an email marketing campaign.
As we head into the festive season and various publications release stories on the toys they believe will fly off the shelves for kids this Christmas, don’t forget that your SEO campaign may warrant a decent present for good behaviour too! With one, or a mixture of these additional extras, you can be sure you have done everything possible for continued success going into 2012.
This post was written by Oliver Kyle, a content writer for a recognised and leading SEO company. Alongside specialising in Search Engine Optimisation, they also provide various internet marketing services including social media, pay per click and email marketing.