Competing for Conversion

If you’ve spent any amount of time around Web marketers, you’ve probably heard a lot of talk about conversions and how to increase them throughout a company’s sales cycle. When you start talking about conversion rates, and how to leverage your marketing collateral to boost your conversion rates, you start to hear phrases like user… Continue reading Competing for Conversion

Email Marketing vs. Social Media – Which to Choose?

The last few years has seen a marked increase in the use of social media such as Facebook, Twitter, Google+ and even Pinterest for marketing purposes. Considering the sheer number of users that gravitate to these pages, it really isn’t surprising that marketers are seeking to ‘cash in’. But is social media really the goose… Continue reading Email Marketing vs. Social Media – Which to Choose?

A Guide About Benefits and Implementation of Online PR

A Public relations strategy is a must of every organization. With cut throat competition in the present times, every company strives for survival. Every organization has to maintain good relationships with the media as well as the public. With everything and everyone available on the Internet, Online PR is the new big thing when we… Continue reading A Guide About Benefits and Implementation of Online PR

4 Apps For Your Smartphone That Make Finances Easier

These days, with phones getting more clever every month and smartphones proliferating throughout the world, people are using their phones for more than just making phone calls and texts. Modern phones are truly like small computers, they let us watch TV, use the internet and access emails and even manage our finances on the go.… Continue reading 4 Apps For Your Smartphone That Make Finances Easier

What Does Optimized Content Look Like

1. Keyword Use Yes, keywords still matter, because they are the only way for a user to tell the search engines what they are looking for. Research tools like Google Insights and the Google Adwords Keyword Tool can help you get an idea of what people are searching for and what they care about. The… Continue reading What Does Optimized Content Look Like

Smartphone Screens – A Comprehensive Guide for those Looking to Buy a Smart-Phone

In good old days, there were mobiles with a few black and white pixels on a screen of the size of calculator screen panel. Latter they grew into 256k color screens ranging from 1.5 to 2 inch size. They were still heavily pixilated and grainy. A bit further in time, screens matured into decent 320×240… Continue reading Smartphone Screens – A Comprehensive Guide for those Looking to Buy a Smart-Phone

3 Tips to Increase Your Conversion Rate

Today’s internet market is tough. Competition is high and customers have so much to choose from. This means that your site needs to employ every measure possible in order to up your conversation rate. Converting visitors into customers is one of the most crucial elements to your web site, yet sadly, many site owners overlook… Continue reading 3 Tips to Increase Your Conversion Rate