The Making of a Super Bowl Commercial

Super Bowl Sunday is not only a huge day in the world of football, but the same can be said of its impact on the advertising world. With so much hype around both the game and the commercials, showcasing the best of one’s talents takes preparation. This requires a lot of work and effort leading… Continue reading The Making of a Super Bowl Commercial

How To Make The Most Of Video Blogging

Video blogging or ‘vlogging’ is becoming ever more popular in the world of online marketing as it gives the audience something different and new which can be more successful and grabbing and maintaining their attention. So is a vlog always better than a regular blog? Well not always but there many areas in which it… Continue reading How To Make The Most Of Video Blogging

Indie Brands-Create Engagement With Blogger Promos

Many companies today have taken their marketing efforts online. PPC advertisements, search engine marketing and even social media have allowed companies to market their business to a large audience within their budget. Indie companies know that they don’t have the budget to compete with large corporations when it comes to marketing, but they still need… Continue reading Indie Brands-Create Engagement With Blogger Promos

4 PCC Networks To Try Other Than Google AdWords

When it comes to pay-per-click (PPC) advertising, Google still reigns as king. There are, however, some other options to try, and those looking to advertise their websites may find some of these options to perform better than Google’s AdWords platforms. AdWords has the most competition, and while it is effective, some may have better results… Continue reading 4 PCC Networks To Try Other Than Google AdWords

An Overview Of QR Codes: Construction Of New Technology

QR codes are those clever little square things you see in magazines, on posters, on walls or on packaging that you think have been lifted straight out of the Matrix. From just being able to utilize part of a flat surface, advertisers have the ability to make things completely interactive; through QR technology used in… Continue reading An Overview Of QR Codes: Construction Of New Technology

The Dalai Lama Rides A Bike – Today Only! (Or How To Get Your Emails Opened)

Let’s face it. You could send an email explaining that you are giving away $100 bills but if no one actually opens the email, your stack of money will sit untouched. Same thing applies to your email marketing. The subject line of an email is the only thing you have to hook your prospect initially.… Continue reading The Dalai Lama Rides A Bike – Today Only! (Or How To Get Your Emails Opened)

Top 5 Tactics To Increase Your Website Traffic

Nothing is more important for online marketing executives and bloggers worldwide than generating website traffic. Given this relatively inexpensive method for reaching out to prospective clients, marketing managers have fully embraced the opportunity afforded by the Internet. While there are many tactics being touted as ways to increase website traffic, five stand out as proven… Continue reading Top 5 Tactics To Increase Your Website Traffic

Inbound Marketing: Let Your Customers Find You

The term inbound marketing has been making quite the appearance in blog posts and marketing-related articles. Many companies are starting to realize that their marketing efforts don’t have to solely focus on their efforts finding their customers, but that it can also allow their customers to find them. Inbound marketing refers to using tactics that… Continue reading Inbound Marketing: Let Your Customers Find You

How To Write Email Subject Lines That Make People Open Emails

The biggest nightmare for email marketers is often not finding an audience, but making sure the audience actually reads the email. Emails often have actionable content that you want the readers to follow through on, but they won’t do that if they simply delete the email without reading or worse leave your emails to pile… Continue reading How To Write Email Subject Lines That Make People Open Emails

The SEO Guru Guide To Smart Online Contests

If your company wants to implement a marketing tactic that will reach a large audience, generate interest in your brand and keep your audience engaged, you should invest in a contest. Contests are great tools to help your business generate interest, but in order to be successful, your company needs to make sure that you’re… Continue reading The SEO Guru Guide To Smart Online Contests