Social media networking sites are always competing against each other in order to provide the best services to markters. This competition benefits businesses in many ways as it leads to product innovations and better services. Facebook Exchange is one such improvement that will be launching soon and could be a boon for marketers. The Facebook… Continue reading How Will The Facebook Exchange Feature Work?
Tag: advertising
Ford Motor Combines Online Advertising With Storytelling
Automotive companies generally advertise via tv spots, newspaper ads and social media campaigns. Ford Motor Company is trying something new by advertising its new electric car, the electric Ford Focus via product placements in a new internet reality show produced by Yahoo which can be viewed exlusively on Yahoo Screen; Yahoo’s destination for premium online… Continue reading Ford Motor Combines Online Advertising With Storytelling
Facebook Exchange: Real-Time Advertising Bidding
Facebook Exchange “Real-Time Bidding” Advertising Facebook has recently introduced a new marketplace for advertisements through third-party tech partners. This marketplace allows businesses to target specific users based on their browsing histories, rather than just their personal Likes and interests. This type of advertising is very similar to Google ads, and helps businesses reach users who… Continue reading Facebook Exchange: Real-Time Advertising Bidding
How Social Media Helps Businesses as They Move into the Busy Summer Season
Business leaders and entrepreneurs who are fighting to stay competitive in a tough economy can take advantage of the advertising possibilities offered by social networking sites. Such sites offer amazing marketing potential, especially for businesses that don’t have the budget to undertake expensive print and TV advertising campaigns. Most businesses can benefit from working with… Continue reading How Social Media Helps Businesses as They Move into the Busy Summer Season
Social Media And Children: How Young Is Too Young?
Security on the internet takes different forms and impacts various aspects of our lives. The first to come to mind is usually personal privacy and the security of information that is provided through online shopping, banking, email, and other functions. Also, there is the security of company records, sensitive document archives in institutions, and other… Continue reading Social Media And Children: How Young Is Too Young?
Secrets of Mobile Phone Makers: How Do They Promote Their Products?
Mobile phone marketing is big business. With the competition between manufacturers and service providers increasing constantly, the necessity for a company to put their products across to the general population successfully requires a large amount of tact and money. They will attempt this through a variety of traditional and less traditional means, of which some… Continue reading Secrets of Mobile Phone Makers: How Do They Promote Their Products?
Get Targeted Customers And Benefits Of Social Exchange Through Different Networking Sites
Advertising for different websites had always been felt, because it is only through effective advertising that a business can make the target customers aware of the existence and importance of the business. Now with the availability of many social networks, both small and large, people largely indulge in participating in these sites, so that the… Continue reading Get Targeted Customers And Benefits Of Social Exchange Through Different Networking Sites
A History Of TV Advertising
Image by Medhi The first television advert ever to be screened happened on July 1st 1941 in the USA and was a 20-second advert for Bulova watches, broadcast on New York’s WNBT channel just before a major baseball game. Bulova paid $9 for the advert which accounting for inflation is roughly the equivalent of paying… Continue reading A History Of TV Advertising
2012 Mobile Trends Infographic
Last year was a phenomenal 12 months for the mobile industry; the incredible rise of mobile applications, video streaming integration, the proliferation of mobile browsing and the growth of mobile payments and advertising revenue. The number of people in the US and the UK owning a smartphone has increased dramatically, meaning there’s more interest and… Continue reading 2012 Mobile Trends Infographic
8 Small Business Social Media Tips From the Pros
We often think that there are very limited ways to promote the products of small businesses and the lack of which affects their economy. But certainly, social media has given enough opportunities to even the small business to earn high profits. Some of the most interesting tips coming directly from the professionals are discussed below:… Continue reading 8 Small Business Social Media Tips From the Pros