The chances are that if you’re familiar with phrases such as “pause and record live TV” or “never miss your favourite TV show again” you’ve been exposed to an on-screen advertisement for a digital TV recorder. The irony of this situation is that digital TV recorders enable viewers to fast-forward or skip television advertising altogether.… Continue reading What Does The Advent Of Digital TV Recorders Mean For The TV Ad Business?
Tag: advert
Monthly Film Clubs Online vs. Traditional Cinema
Online film clubs are the new big thing. You’ll probably have already seen an advert for one of the companies. Traditional movie rental is being replaced with online, up to date films which you can watch instantly, and it’ll probably cost you less than a ticket to the cinema. But is it really worth trading… Continue reading Monthly Film Clubs Online vs. Traditional Cinema
A History Of TV Advertising
Image by Medhi The first television advert ever to be screened happened on July 1st 1941 in the USA and was a 20-second advert for Bulova watches, broadcast on New York’s WNBT channel just before a major baseball game. Bulova paid $9 for the advert which accounting for inflation is roughly the equivalent of paying… Continue reading A History Of TV Advertising