The tablet market is noticeably becoming a place where many consumers are migrating. Steve Jobs was right, iPad sales are quite successful. As a matter of fact, in just three months, the company sold over four million iPad units. And when we consider the $499 price tag, Apple was able to earn some serious profit from the tablet.
But as newcomers are coming to the market, iPad’s success could decline. Besides, customers now have a few more options than one year ago. And a new tablet called as Samsung Galaxy Tab is highlighting that option. The Samsung model is a 7″ tablet that some experts say, could be even a lot better than the iPad for some customers. And that’s quite a claim. Without doubt, something that Apple will not take lightly. But for the Korean company, it is a hope that may turn into a huge share in the tablet market.
1. There is a big potential in the tablet market
Make no mistake it is the primary reason Samsung predicts Galaxy Tab should perform well around the world and may easily match Apple’s iPad, which will hopefully generate significant revenue. As the iPad’s aforementioned sales indicates that the tablet market is lucrative and big. With the Galaxy Tab, the Korean company thinks it has developed the right device, which may even lure current iPad users.
2. Galaxy Tab runs a popular mobile OS
Samsung is confident with Galaxy Tab because it is powered by a very popular mobile operating system, the Android 2.2 (Froyo). It is the right decision, because if Samsung uses Windows, there could be more resistances, especially among Apple fans. Many consumers don’t want to see a Windows OS on a tablet, due to some technical issues, but they do love Android, which is proven to be an excellent smartphone platform. And they know that it would be a worthy rival for the iOS.
3. Galaxy Tab = iPhone + iPad
One smart thing that Samsung did with the Galaxy Tab is combining some features in the iPad and the iPhone 4. The tablet is just like the iPad with 3G connectivity and a touch screen. But it adds in a single very important feature, video conferencing, which could mean a huge difference for some consumers who feel disappointed by the lack of camera. Simply put, you can swap your iPhone and iPad with a Galaxy Tab.
4. Galaxy Tab is equal to iPad 2.0
Samsung understands that it has an impressive product. Using a good marketing strategy, Samsung has the opportunity to offer a better tablet. The iPad may still be able to dominate the market, but it is likely due to excellent public awareness instead of better features. Many people still think that the iPad is the only tablet in the world and Samsung should solidify its position by better communicating its strengths, and convince potential buyers that it has a device with more features.
5. It is available for many carriers
Samsung has a smart decision of making the device available on many carriers. The device can be bought via Verizon, Sprint and T-Mobile. There is a possibility that AT&T will join in. By offering better ubiquity in the tablet market, Samsung has placed itself to capitalize heavily. It is no wonder Samsung has such high hopes.
6. Samsung has a desire to prove itself
Since it was first unveiled, Samsung claimed that it will launch a device that is significantly better than the iPad. As a matter of fact, the Korean company couldn’t think of something in the iPad that is not available in Galaxy Tab. Samsung has established high expectations among the technology community, and Samsung must succeed if it wants to have a lasting impression. Samsung will earn the respect that comes with proving it knows what it’s doing.
7. Samsung understands about the risk involved
Samsung is quite confident with Galaxy Tab because it can offer so much more. In the current tablet landscape, it’s just Apple and many other insignificant competitors. If Samsung can earn trust by distinguishing itself, it will without doubt solidify its bridgehead in the market. But if it fails, the company is very likely will have a hard time in stirring new excitements. Rest assured that Samsung’s executives are fully aware of the risks.
8. Galaxy Tab has more value
When choosing between two nearly similar products, a smart buyer should buy an item with the highest value (a ratio between benefits and price). Although some might argue that the $600 price tag is still quite pricey, however Galaxy Tab may still offer better value. At $600, it should be directly compared to the 3G iPad which is $29 more expensive than Galaxy Tab. That puts the Samsung’s device in a sweet spot for any budget-conscious consumer. Those who can agree to a two-year contract may find the T-Mobile’s offering ($400 for a Galaxy Tab) attractive.
9. Samsung can prove Steve Jobs was wrong
Apple CEO thought that a 7″ tablets would be inconvenient, and emphasized to the iPad’s 9.7″ display as an excellent choice. Many Apple competitors are trying to prove that Jobs was wrong. If Samsung can have a huge success in the tablet market, it will go a long way in proving that Steve Jobs words aren’t “divine”.
10. Galaxy Tab is excellent for the business community
Although the Galaxy Tab is a superb consumer-focused product, it is hard to argue that Galaxy Tab is perfect for enterprise adoption. Besides, the device runs the open source Android, that is more friendly to customization and third-party software; and offers useful video-chat functionality. The enterprise sector may not be able to significantly drive Galaxy Tab sales, but businessmen could eventually play an important part. Samsung’s high hope for the product could have something to do with a focus on this market segment.