Marketing is a big ask for many business leaders. After all, there’s so much else to be thinking about – from ensuring that the balance sheet is looking healthy to developing staff teams, there are so many different items on an entrepreneur’s to-do list. However, making time to engage with some of the most cutting-edge… Continue reading How to Develop your Marketing Strategy in the Modern Age
Category: SEO
What Is Domain Authority?
It’s important to know a thing or two about digital marketing if you truly want your business to succeed. A strong digital presence is often your first (and sometimes only) impression for your customers, so it’s key that you get it right. However, if prospective customers are struggling to find you online, you’re likely going… Continue reading What Is Domain Authority?
Location and SEO
When search engine optimization — “SEO,” for short — first became important in digital marketing, it mattered the most to the biggest companies. Back in those days, online shopping and in-person purchases competed but were not too connected in other ways. Search results were the same in Tucson as they were in New York City,… Continue reading Location and SEO
Hammering Out Your Digital Strategies
In the current age, it is important that you take time to familiarize yourself with all of the new tools available to help your business. Exciting advancements have been made over the years to help companies see greater levels of success. A lot of this comes down to utilizing the internet and various digital marketing… Continue reading Hammering Out Your Digital Strategies
Launching Your Own Website
There was a time when launching a website was a complicated process involving the necessity to find a suitable web developer or development team, a cost-effective yet competent hosting service where your site and related online services could sit and of course there was those nagging questions about connection speeds, load times and other frustrating… Continue reading Launching Your Own Website
5 Tips To Getting Your Homepage Content Right
Of all the pages on your website, the homepage is probably the most influential. It is the first page viewers see when they click on your URL and with only a few seconds to make the right impression, it is vital you get your homepage content spot-on. Here are five tips to achieve this. Be… Continue reading 5 Tips To Getting Your Homepage Content Right
7 SEO Predictions That Seem Hard To Believe
SEO has been the most favorite strategy of all digital marketers for many years. It has gone through metamorphosis and has changed the way people use the internet. In the past, SEO started as a trick to manipulate Google’s search engine. This blackhat SEO was wiped out by Google with Penguin and Panda updates. Nowadays,… Continue reading 7 SEO Predictions That Seem Hard To Believe
Important Terms To Learn In Digital Marketing
A newbie in digital marketing? That’s not a problem. Digital marketing is arguably one of the most cost-efficient ways of increasing a business or individual’s visibility. Getting a job in this industry has its fair share of challenges, but even newcomers can get the hang of it after a period of exposure. There’s a simple… Continue reading Important Terms To Learn In Digital Marketing
5 Reasons Why Companies Should Consider Running Social Media Ads
Advertising on social media channels is an effective, low-cost way to reach a target audience. However, before investing in social media ads, companies need a clear understanding of their objectives, audiences and the desired call to action to achieve the intended result. When social media ads fit well into a company’s marketing objectives, they provide… Continue reading 5 Reasons Why Companies Should Consider Running Social Media Ads
Say No To DIY SEO
Who doesn’t want to rank on the top of the search engine ranking pages (SERPs)? Who doesn’t love a good amount of organic traffic flowing their way? But many are not willing to pay for SEO. Some believe SEO doesn’t work, some don’t have the budget, and there are those who like to make a… Continue reading Say No To DIY SEO