Why Phone Appending Is Beneficial


As business telecommunications continues to expand, the foundation of technology on which it is built continues to advance in order to keep up with the latest trends in business and, specifically, telemarketing. One of the most useful services in this category is the increasingly popular phone append service.

The efficient nature of this data service is evident in its proven accuracy and improved match rates which allow marketers to effectively reach their target prospect. In order to maintain and increase success and profit in any business, it is important to maintain accurate and easily accessible customer records.

Customers whose information is kept updated, accurate and close at hand are the types of customers who typically tend to remain satisfied with the companies with whom they do business. Long-term customers account for more than two thirds of lasting business partnerships, so it is crucial that telemarketing companies avail themselves of such an invaluable tool as a phone appending service in order to maintain and up sell this group of customers.

State of the Art Service

These state-of-the-art services allow various types of companies to update and maintain accurate phone numbers for mobile customers, residential customers and large businesses all over the world. Phone append provides businesses with the ability to access all customer phone information at any time, even if data has been previously lost. Due to the integration of a real time services, users can retrieve pertinent phone information as it is needed, making work far easier and more efficient. Businesses can also quickly find a customer’s name and address based only on an available phone number.

Taking it to the Next Level

With advanced technology such as this, companies can effectively take their telemarketing business to the next level. Keep all necessary contact information organized and up to date while enjoying the ability to add new contacts and update existing files. The service will even correct spelling and data entry errors in addresses for improved accuracy.

For added convenience, this service may be modified to also include an email append service. Many customers may not be as easily or as frequently reached successfully via telephone, but may be online and at the computer more often. This is when an email append service is highly valuable. When coupled with the phone service, this service significantly enhances the success of any given telemarketing campaign by ensuring the accuracy and easy accessibility of all customer contact information.

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If you would like to learn more about phone appending, contact Jeana Olchowy. Follow her @jolchowy25.

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