In the fast past world that we currently live in Search Engine Optimization (SEO) is becoming a widely popular online marketing tactic. Millions and Millions of people are using search engines in order to find products and information on the internet. People used to use news portals like CNN.com or MSNBC.com in order to find the information they were looking for, however, since the emergence of search engines like Google, this is no longer the industry standard.
How You Rank & Why You Rank There
Search Engine Optimization is the strategy in which users and webmasters try to get their website ranking higher in the search engine results. As the internet and search engine algorithm continue to evolve so do the ways and methods that individuals and website owners have to abide by in order to rank and continue ranking high. Now, we all know that factors that determine this position change with each and every update there are a few things that ALWAYS stay the same.
Methods that always remain the same when it comes to Search Engine Optimization (SEO) include: Meta Tags and Titles, Domain Age, Internal Link Building, External Link Building, and Quality Content.
Reasons for Fresh & Unique Content
There is no reason to worry about trying to get your site ranked higher in the search engines by utilizing the above mentioned methods if you don’t want to keep your site updated with fresh content. Fresh content has become one of the MOST important factors that search engines use when determining a websites ranking position. Search Engines are always trying to please their customers by bringing them the most current and update to content on the web, so it only makes sense that if your website is not producing that, they are not going to list you at the top of their search results.
Not only is it important to ensure you are producing content on a regular basis, but you need to make sure that the content you do produce is UNIQUE and 100% yours. There is nothing more that search engines hate than to have a website copying someone else’s content and using it as their own.
How you Can Deliver Fresh Content on your Website
When it comes to ensuring that you are able to put up fresh content on your website you first need to understand how you can manage all that content. In the old days, people would have to create individual HTML files in order to have a webpage, each individual page would have to be an individual HTML file, but not anymore. In today’s standards there are things such as Content Management Systems (CMS) that allow users with or without any coding knowledge to be able to add content to their website easily and quickly.
There are a variety of different Content Management Systems (CMS) out there currently on the market, and the majority of them are Open Source, so there are always new updates and plugins coming out for them on a weekly basis. The next thing that is so important about Content Management Systems is that they are easily setup on almost any webserver no matter what type of control panel your hosting provider is running.
If you are not looking to use a Content Management System to manage your entire site and continue it to grow, you could always utilize what is known as a blog. Blogs operate almost just like a content management system and allow individuals to install them on their website and easily add content just like they would be adding a document to a WordPad or something of that nature. These content management systems or blogs are important for your SEO campaigns because they will do the following for your overall website:
- Keep your website fresh and updated with new content easily
- Allow you to install plugins which can help your website to become socially attractive
- Generate content that will keep visitors coming back more than just once
- Create more in-bound links from other webmasters on your website
As mentioned there are a variety of different tools out there to use for keeping your content fresh and updated, some of the most popular blogging platforms and content management systems are listed below:
If you just are unable to install these above mentioned platforms and need to just be able to update your old HTML or PHP files you can always use software such as Dreamweaver, FrontPage, or Notepad++. These are web design software that allow you to import your HTML language and allow you to make changes to them and then save them back. Dreamweaver and Frontpage are consider “What you see is what you get” (WYSIWYG) editors and work with people who are not as advance when it comes to coding.
Why Fresh Content if not only for SEO
Yes, fresh content is extremely important when it comes to running a SEO campaign, but you should not really be focusing just on that as your reasoning for writing fresh content for your website. When writing things for the websites you should be wanting to write them for the everyday user as well, ensure that your audience is going to want to come back to read your content time and time again, because the more times you have visitors coming back to your website, the more changes you are going to have to sell your product or service.
Today’s article was written by SIS Media Group, LLC they are a 100% Exclusive SEO Reseller that specializes in affordable SEO Reseller Packages to other agencies.