On-page text, design and optimization is important because it can make your site a lot more user and search engine friendly. Let’s take a look at all of the on-page factors that should be in place before you publish your site to the world.

Visibility And Aesthetics

No one wants to strain their eyes or squint when reading a website. Black text on a grey or dark blue is extremely hard to read; some visitors may even give up and close the website in question rather than try to decipher the barely legible words. Color aesthetic is also important, you want to use color combinations that are harmonious and easy on the eyes.  Make sure that you pick a font that Is easily readable and that the font size isn’t too small.

Branding

If you are planning on building a brand you will probably want to hire a professional designer in order to establish a logo. You may want to have a header designed that will stay consistent through the site in order to form a cohesive look. It’s important to retain the same branding and feel on your social media profiles such as Facebook and Twitter in order to maintain consistency.

Navigation

Make sure that your site is easy to navigate. Some e-commerce sites offer drop down menus which makes it easy to find the section you are looking. Sites such as blogs may offer navigation links in column format with links to the most recent or popular posts.

Keyword Research

Identify the theme of your site and the key words you would like to rank for by using the Google Webmaster Keyword tool.  For example, if you are optimizing a car dealer website then keep in mind that general keywords such as used cars tend to be extremely competitive whereas local keywords such as “Los Angeles Ford” will be easier to rank for. Are you aiming for local search traffic? Or are you trying to get listed for the more mainstream ones? You don’t want to list your keywords repetitively on your site either since Google considers this as over-optimization since the latest algorithm change. Mentioning your keywords a few times when appropriate is a lot more natural and will aid in rankings. Try to work the keywords into the text of your site in a natural manner. 

Sitemap

A sitemap is a page with links to every single one of your pages and helps your pages to get indexed by the search engines. You can create a sitemap using a third party tool. Sitemaps can be submitted to Google’s webmaster tools which makes it easier to get all your pages crawled.

Written by Seraena Star – Serena enjoys writing about technology and online business.