If you’ve spent any amount of time around Web marketers, you’ve probably heard a lot of talk about conversions and how to increase them throughout a company’s sales cycle. When you start talking about conversion rates, and how to leverage your marketing collateral to boost your conversion rates, you start to hear phrases like user… Continue reading Competing for Conversion
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5 Great iPhone Apps For Search Marketers to Save Time and Money
Over the last decade we have seen a serious shift in the way we address marketing and advertisement. Campaigns have left television focus and instead have a secure spot on the world wide web. Considering the two formats are becoming more or less identical, with commercials seen on web pages and viral content pushing TV… Continue reading 5 Great iPhone Apps For Search Marketers to Save Time and Money