How To Use Social Signals To Make Sharable Content

Social media is an excellent way of disseminating content – a well written article can reach hundreds of people within seconds of being published, but a significant number of companies fail to monitor what gets shared and how, meaning they miss out on some of the most important metrics around. There are a number of… Continue reading How To Use Social Signals To Make Sharable Content

Why State And Local Governments Are Pushing For Greater Broadband Access

At first glance, broadband internet service would seem to belong solely to the private sector. After all, these companies are in business to make a profit, and when they make their products and services appealing to customers they are entitled to prosper and grow. Even so, there is a role for the government in expanding… Continue reading Why State And Local Governments Are Pushing For Greater Broadband Access

How Do Brand Signals Affect SEO?

Search engine optimisation (SEO) is a constantly evolving field. It is no longer just about content that is enriched with keywords; SEO is moving beyond cheap onsite tricks and involves offsite factors such as retweets and social sharing. To obtain higher search engine rankings, brand signals along with good, sharable, valuable content are key factors.… Continue reading How Do Brand Signals Affect SEO?

Social Signals And Rankings

We’ve been hearing for quite some time that social is the future of search. The impact of likes and shares is evident when logged in to your Facebook account and searching in Yahoo; your search results display websites liked by your Facebook friends, when applicable. But, the jury is still out on how Google considers… Continue reading Social Signals And Rankings

Telecommunications: Smoke Signals To Instant Messaging

Telecommunications is a rapidly evolving field. We started with smoke signals and moved up to instant global wireless face-to-face communication. Granted, it’s taken us some time to get here, but the biggest leaps have occurred in the past decade, so imagine where we’ll be in five years’ time. Of course, as telecommunication has progressed, so… Continue reading Telecommunications: Smoke Signals To Instant Messaging