How To Provide Customer Service Via Your Local Business Social Media

Social Media is slowly, but surely changing the landscape of how local businesses provide customer service. In the not too distant past, it was enough for a local business to have an email and a contact number to be able to field customer questions and comments. Today, increasing numbers of customers are reaching out to… Continue reading How To Provide Customer Service Via Your Local Business Social Media

How To Plan Your Local Business Social Media Campaign

Posting to social media can feel like a chore for many local businesses. Further, posting to one platform or another typically should occur up to several times a day. Therefore, how as a local business owner can you make this process manageable? One way is to develop a methodical approach which may involve utilizing a… Continue reading How To Plan Your Local Business Social Media Campaign

Hunt The Buyer! Meeting Up With Potential Video Clients Online

One of the big problems for anyone in the online video production business is finding new buyers.  I know how hard it can be to build up successful client portfolios and keep business moving forward. If you are thinking about getting into the online video production business then you need to do your homework.  There is no point having… Continue reading Hunt The Buyer! Meeting Up With Potential Video Clients Online

Innovations In Social Media That Have Improved Communications

Social media innovations have contributed to more general improvements in communications. The ease by which global communications can now be achieved through Facebook, Twitter and other sites has encouraged greater community building, the spread of news, education and emergency support, and has also led to more efficient business practices. Across all of these areas, there… Continue reading Innovations In Social Media That Have Improved Communications

ERP Software – Top Features to Consider

Features to Look for in ERP Platforms Enterprise resource planning (ERP) platforms are designed to incorporate and automate certain aspects of running a business. Different ERP platforms, however, support a wide range of different types of business activities, and packages often have completely different sets of features which sets them apart from other business accounting… Continue reading ERP Software – Top Features to Consider

A Potted History Of Prepress & Desktop Publishing

Conventional wisdom would suggest that Apple computers were effectively the creators of DTP or Desktop Publishing with the advent of the Apple Macintosh in the mid 80’s. In reality it goes much further back than that. Many of the innovations that power DTP were thought up at Xerox. Doug Engelbart invented the mouse whilst at… Continue reading A Potted History Of Prepress & Desktop Publishing

5 Tips For Email Marketing In The Mobile Age

Email marketing has to face ongoing challenges for breaking through to audiences in a mobile age. Demands for attention for content from other sites, and the difficulty of overcoming spam detection has meant that email marketing has to be more creative and more reliable, to build the kind of loyalty that can translate into sales.… Continue reading 5 Tips For Email Marketing In The Mobile Age

Why Your Competitors’ Social Media Company Is Costing You Money

Think about your target market as a large pie. If yours was the only company in the consumer vertical, the entire pie would be yours. However, it’s likely you have competitors. Competitors want to eat the pie too. They want to take at least a little slice. But, don’t be fooled; they really want a… Continue reading Why Your Competitors’ Social Media Company Is Costing You Money

What If There Was No Facebook?

Since being launched in 2004, Facebook is a phenomenon which has not only gripped the general public, but also many companies around the world. With a reported 845 million users in December 2011, Facebook allows users to connect with friends and family and learn about what is happening around the world, a sentiment highlighted in… Continue reading What If There Was No Facebook?

Five Reasons Why Redesigning Your Website Is A Good Idea

Websites are like any part of a business and require maintenance and re-evaluation. A website that appears static or boring can be a deterrent to current customers and an inhibitor to the new. The following explains more about why you should consider redesigning your website and how it may benefit your personal or business page.… Continue reading Five Reasons Why Redesigning Your Website Is A Good Idea