Managing communication with external groups that may have an interest in the affairs of an organisation is often paramount. Stakeholder groups may range from the media, government authorities to suppliers. If they are not well informed on issues they directly want exposure on, they might have a negative impression of the organisation. This can spill… Continue reading Portraying the Organisation in Good Light
Tag: perception
Today’s Cyborg Technology
Many ideas and concepts that were once nothing but the stuff of science fiction have now been brought into reality. Spaceflight, computers, cellular telephones – these were all once flights of fancy, but now we take them for granted. Every time you open your browser to search for Aryn K dresses or places to buy… Continue reading Today’s Cyborg Technology
PR Can be Antidote for Your Small Business
What is the number one reason a business will fail? If you asked the average entrepreneur or analyst this question they would give you a single simple answer- undercapitalization. For many seemingly “in the know” professionals, the biggest scourge in the world of increasing sales to a profitable level lies in companies that either don’t… Continue reading PR Can be Antidote for Your Small Business
How To Track And Understand Your Twitter Statistics
Twitter statistics are a fairly easy thing to understand, if you just know what to look for. While many people don’t have the slightest clue what they’re doing on Twitter, the folks who do know tend to do a lot better for themselves. In fact, much of the success some people experience on Twitter is… Continue reading How To Track And Understand Your Twitter Statistics