The results of a new consumer survey auditing customer service experience and purchase behavior should be of interest to small business owners operating out of traditional retail spaces. Although the study, conducted by ClickFox, dealt specifically with holiday buying plans, the findings may have year-round ramifications as well. The 2012 Holiday Customer Service Audit reveals… Continue reading Consumers Pick E-Commerce for Better Customer Service
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The Mobile Phone Market – Key Trends For 2013
Around 88 percent of adults living in the USA owned a mobile phone in March 2012, according to the Pew Research Center’s Internet & American Life Project. At first glance, this suggests that the US mobile phone market is saturated. However, this is far from the case, partly because smartphone ownership and Internet access from… Continue reading The Mobile Phone Market – Key Trends For 2013
Social Media: A Tool For The Student And School In The College Admissions Process
With each new day, more and more information is readily accessible on the Internet. The constantly expanding world of social networks is a great source of information for college students. But while they can easily access information about potential colleges on Facebook, Twitter and YouTube, those same colleges can use these social media sites to… Continue reading Social Media: A Tool For The Student And School In The College Admissions Process
Is The Digital Divide Narrowing?
In the 21st century, the Internet seems ubiquitous. After all, it’s always on and you’re always connected. Even when away from home or the office, you likely have Internet access in the palm of your hand thanks to the popularity of smartphones and the relative affordability of data plans. However, a digital divide exists. What… Continue reading Is The Digital Divide Narrowing?
Low Helium Supply Hurting Balloon Industry
An impressive show of helium balloons was on full display in the US in Summer of 2012 at the Republican National Convention. The show was uplifting and not only rose above the political fray in the US but symbolized a unified effort that would be forthcoming. This Summer the traditional helium balloon send-off welcomed Mitt… Continue reading Low Helium Supply Hurting Balloon Industry
Demand Up, Profits Down For UK Phone Providers
The UK likes the new digital Smartphones and also likes the popular iPads and tablets. The statistics are compelling. However, UK mobile phone providers and tablet providers are finding the marketplace is extremely competitive. The mobile phone industry will have increased sales in 2012 but revenue from sales is expected to fall 5.1 percent through… Continue reading Demand Up, Profits Down For UK Phone Providers
Assuring Quality When Sourcing Parts From China
When you’re a foreign manufacturing company sourcing your parts in China, you’ll be able to slash a considerable portion off of your operating costs. The only problem is that you cannot keep a keen eye on what is going on throughout the entire manufacturing process. This can affect your company’s quality assurance program considerably because… Continue reading Assuring Quality When Sourcing Parts From China
What Can You Learn From Facebook Marketing?
You can’t do business online without hearing about the importance of a strong social media marketing strategy. Whether you’re selling a dating DVD, designer clothing or specialty foods, you’re supposedly doomed without a presence on Facebook, Twitter and other social media sites. But does social media marketing really help? The answer is yes … but… Continue reading What Can You Learn From Facebook Marketing?
Is Email Already Outdated?
Email could soon be a thing of the past, at least if teenagers have anything to say about it. “Teens 2012: Truth, Trends, and Myths About Teen Online Behavior,” a new study from Pew Internet, found that teenagers communicate with each other in much the same way that adults do, via social media and texting,… Continue reading Is Email Already Outdated?
Social Media Has Little Impact On Shoppers’ Decisions
How much impact does social media have on a shopper’s decisions? It turns out not very much. A recent study from Ipsos OTX and Ipsos Global @dvisor found that only 22 percent of people are influenced to purchase something based on whether their friends on social media like or follow that brand. While it’s good… Continue reading Social Media Has Little Impact On Shoppers’ Decisions