What Does The Advent Of Digital TV Recorders Mean For The TV Ad Business?

The chances are that if you’re familiar with phrases such as “pause and record live TV” or “never miss your favourite TV show again” you’ve been exposed to an on-screen advertisement for a digital TV recorder. The irony of this situation is that digital TV recorders enable viewers to fast-forward or skip television advertising altogether.… Continue reading What Does The Advent Of Digital TV Recorders Mean For The TV Ad Business?

What Does Local Search Mean For Small Local Businesses?

In the past, search engines worked on an Internet-wide basis. In order to find a local business, the location had to be included in the search query. Today, most major search engines can detect where the user is located and adjust results accordingly. Because of this, search engine results now vary depending upon where the… Continue reading What Does Local Search Mean For Small Local Businesses?

7 Amazing Robots And What They Mean For Our Future

Image by: carolclarinet As we march into the future, you can begin to hear the rumblings of discontent amongst some members of our party. I mean, when are the robots going to get here already? We have came a long way in the space of 20 years with mobile communication, the internet and crazy little… Continue reading 7 Amazing Robots And What They Mean For Our Future

What Does Reputation Management Actually Mean?

Reputation management is the complex process of monitoring and adjusting your online reputation. It can be done by either individual persons or companies. Personal Reputation Management Studies have found that more than 2/3rds of all American companies have rejected employees at one time or another due to their online reputation. Sometimes, these companies screen employees… Continue reading What Does Reputation Management Actually Mean?

What Does New Technology Mean For Work Culture

Twenty years ago, social networking, or even Web browsing was pretty much non-existent and the usage was reserved exclusively by government officials. Everyday people didn’t even have access. Not to mention there was nowhere for us to go – the first website was launched back then, by physicist Tim Berners-Lee and it was pretty basic.… Continue reading What Does New Technology Mean For Work Culture